Which raw materials should you be looking for depending on what you need
Scents have an effect on us, they can boost our energy, help us relax, make us feel good, take us back in time, etc. Despite not having been scientifically proved, the fact is that certain fragrances influence our mood and emotions.
Fragrances have the power to awake our senses. Furthermore, there are smells that can bring us back old memories: the perfume of our mother, the detergent with which clothes were washed at our house when we were children, the jasmine that used to be at our home town gardens, etc.
As we have said in previous posts, the sense of smell is connected to the part of the brain that processes emotions. Hence the influence of smells on our feelings.
You might be wondering, then, how to use fragrances to promote different sensations. Let us give you some advice. But, keep in mind that the fragrance world is as wide and subjective as humans are. So, there are scents that have different effect depending on the person.
Energy and productivity
Do you want to feel energetic and productive? There are certain raw materials used to create fragrances that can boost your energy and productivity. So, when looking for a perfume, body lotion or body wash the fragrance of which energizes you, search for ingredients such as sea salt, sea minerals, algae, lemon and citric notes, in general. They can help you to feel charged.
If what you need is to relax after a stressing day at work, you should be looking for fragrances that contain raw materials like lavender, jasmine or peppermint. What about a lavender bath essence or a candle with a jasmine scent? Give it a try and see what effect these fragrances have on you.
When feeling emotional, cinnamon, chocolate, vanilla, rose, or the perfume of a beloved one can have a lovely effect on your feelings! Also, sandalwood notes can boost sensuality and desire. It is just up to you!
Orange blossom, lily of the valley or bergamot are commonly used for fragrances that aim to create welcoming environments and wellness.
At Eurofragance, our aim is to be a global leader capturing sensations with the fragrances we create for customers within the Fine Fragrance, Home Care and Personal Care segments. Our goal is to promote wellbeing, happiness and positive sensations through our creations.
Let the power of scents improve your daily sensations!
Botanical trend: a call for local and sustainable resources coming from plants
Following our series of Personal Care Trends, we are introducing Botanical, a trend catering local and exotic sustainable botanical extracts such as kale, camellia or Amazonian nuts. As we have said in previous posts, eagerness for natural products is gaining ground not only in food, but also in the Personal Care segment. Hence the growing interest in Personal Care products which include any type of plants among its ingredients.
The Botanical trend is also powered by local manufacturers who can draw on locally sourced and sustainable botanical extracts to attract consumers.
The impact of Botanical trend on Personal Care
According to Mintel, significant data shows the relevance of this trend within the Personal Care segment. More than 50% of soaps launches from 2013 to 2016 were with botanical ingredients.
Raw materials most used in this trend
Seeds from coriander or tomato, oils from olive and argan tree, but also from flowers such as camellia, rose or ylang ylang; nuts from Amazonian rainforests or African jungles, as well as leaves from kale or geranium, are ingredient which are rising globally and becoming more common in hair and body care formulations.
Scents which fit products with botanical extracts
The latest personal care launches are relying on this trend. Green vegetal notes such as rhubarb, carrot or tomato leaf, exotic florals accord inspired by hibiscus, frangipani or mariposa flower and classic aromatic accords like lavender, rosemary and tea leaves are appearing in market shelves.
There are still more Personal Care trends to uncover, we will do it over the following weeks. Overall, we are seeing more natural, organic, caring, suitable for sensitive skin products and with fragrances that Capture Sensations (this is where Eurofragance comes in).
Which qualities you value the most in a Personal Care product?
Do you want to know Eurofragance´s surprise on this edition?
It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Over 37.000 people from 131 countries visited this fair last year.
In 2017, Beautyworld Middle East celebrates its 22nd edition, from the 14th of May to the 16th, in Dubai. And, guess what, Eurofragance will be participating again this year in this key event for the fragrances world!
After more than 25 years creating best-selling fragrances to Middle East consumers, we have a deep understanding and appreciation of the Oriental culture. This fact allows our perfumers to create unique fragrances imbued with the most valuable and exotic scents. They give a special touch to all their creations for Attar Mukhalat, Western Perfumes, Fusion Fragrances for fine fragrances, Personal Care, Bakhoor and Home care products.
Middle East is a strategic area for our company. It has always been a captivating region for us due to its rich history around fragrances. First uses of perfumery in the Islamic culture are recorded back in the VI century. Nowadays, Middle East is one of the most popular areas when talking about fragrances trendsetters.
We already talked about Arabic perfumery and its important role in the development of European perfumery. The main feature in Arabic perfumes is not only its sensuality, but also its exoticism and the intense scent of Arabic fragrances. Europe pursues the quality, intensity and sensuality of these fragrances.
However, each area of the planet, each region, has also got its own tastes, its own climate, its own raw materials, its own preferred olfactory notes… So, at Eurofragance, we have been working on a solution for this.
Can you imagine a tailor-made fragrance, a fragrance that combines Arabic sensuality with European perfumery touches? Can you think of a fragrance that really matches your expectations? A fragrance with unique touches?
Our surprise at Beautyworld Middle East represents a futuristic vision that will reveal unexplored territories and find new ways to perfume your life. Stay tuned!
People, Passion and Creativity are leading us to a marvellous perfumed path of achievements
We didn´t want to say bye to 2016 without thanking our great team its effort which has led Eurofragance to achieve great things like the opening of a Creative Centre in Singapore, the launch of a new production factory also in Singapore or the creation of an amazing collection of fragrances named REMEMORIES.
It has been a great year for all of us and, from this little and open corner which is our blog, we want to express how happy and proud we are.
We have told you so many times that our essence is compounded of PEOPLE, PASSION and CREATIVITY. This pure essence is the secret of our success.
For the year ahead we have so many projects lined up like Shape Up, a digital platform for all our employees to get empowered and do exercise at the same time they participate in charity challenges. We are also about to launch a new Careers site that will encourage all the talent out there to come and enjoy working with us.
And many more surprises to come…
Finally, we want to thank our readers! Thanks for sharing with us this love for fragrances. We promise you that in 2017 we will keep posting all about the fragrances world.
Happy New Year Eurofragancers!
The road to a successful company
Have you ever wondered what makes a company to be successful?
There are so many articles out there. However, there is something essential for a company to succeed. It is something articles don’t usually mention: company´s soul.
Eurofragance launched 26 years ago as a family owned company but with a decisive vision of an international business. This mix of family origin and international projection made of Eurofragance a unique company which sees in its workforce and creativity the main pieces to succeed.
Companies must understand their markets, no matter what they produce and they have to analyse the cultures of the countries they produce for. This is what Eurofragance did from the very beginning and this is the reason why the company leads fragrances creation in markets as singular as Middle East.
In a world where change is continuous, innovation and creativity are necessary to be successful. Besides, globalization forces companies to understand the local realities in a global context, which means, from a company´s point of view, the need of understanding different cultures and markets and the need of adapting products and communication to different and diverse target.
The proximity to the customer is part of Eurofragance´s essence. It is present from the very beginning, when a very young Santiago Sabatés, our CEO, met with his Eastern clients and was received as a brother and a friend and in return he provided them with the best service he was able to give.
Many of our clients have accompanied us on this path to success and they are also protagonists of a story that is written for them.
Eurofragance works in partnership with their clients to design the best fragrances, making their products those preferred by the consumers.
Actually, in 2015 we grew more than 13% and achieved a turnover of €63.1 million. Our growth is due to increased sales and good performance in all our markets, particularly America, Asia and the Persian Gulf. The workforce has also grown by 10% to 222 employees.
We are People, Passion and Creativity. We want to be a global leader, Capturing Sensations with our fragrances so that they promote well-being and happiness.
From now onwards you will find in this blog contents about the perfume world, the importance of smells and the way our senses affect our lives.
We want to share our knowledge, our experiences and our projects with you.
We are Capturing Sensations. You don´t want to miss them.