10 05/2017

Scents∞: find your own dimension

May 10th, 2017|Creations, Creativity, Eurofragance vitality, Passion, People|

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you [...]

26 04/2017

Beautyworld Middle East 2017 is just around the corner!

April 26th, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Do you want to know Eurofragance´s surprise on this edition? It actually is the most important beauty fair in the Middle East. Beautyworld Middle East is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing.  Over 37.000 people from 131 countries visited this fair last year. In 2017, Beautyworld Middle East [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]

19 05/2016

#REMEMORIES creates trend at Beautyworld Middle East

May 19th, 2016|Consumer trends, Creations, Creativity, Passion|

The latest fragrance collection of Eurofragance also surprised as it could be smelled through ceramic pieces It is not the first time Eurofragance surprises at the most important beauty fair in the Middle East, Beautyworld. Last year, the company presented a fascinating collection named “Arabian Nights” which had a great impact in the fragrance world. This [...]

14 05/2016

Eurofragance surprises with #REMEMORIES at the Beautyworld Middle East fair

May 14th, 2016|Creations, Eurofragance vitality, Passion|

An innovative collection of six fragrances which invite us to travel back in time thanks to the reinvention of classic perfumery accords Eurofragance evokes our olfactory memories and our innermost feelings in #REMEMORIES, the collection of six fragrances that the company presents this year at the Beautyworld Middle East fair. #REMEMORIES recaptures the most emblematic accords of [...]