Ultracare for delicate skins: Sensilia
The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external aggressions. Sunlight, dryness, extreme changes in temperature, or pollution can weaken skin’s natural protective barrier, leaving it irritated and making it more sensitive, but our skin can also be affected by other internal agents such as our diet, our water consume and stress or anxiety, common in nowadays urban environments. For this reason, it is not surprising that year after year the number of people with allergies, reactive skin or sensitive scalp is increasing globally and it is becoming one of the most important concern in human health.
Return to natural and healthy products
In response, consumers are seeking for a healthier and safer life, a change in their life habits on their day-to-day activities. It can be seen in food, in the increase of sports activities, in the rise of spa and wellness services and, of course, also in the personal care segment. The search of products more respectful with our skin and hair, with natural raw material with benefits and less harmful ingredients is the answer to this increasing concern about health. The data also reflects it. Thus, more than 30% of adults around the world would like a wider range of healthy products to be available for personal care. Reality or simply desire?
According to Mintel, 68% of French consumers say they are looking for cosmetics made with natural ingredients. In addition, the phenomenon is global and affects children’s products. 53% of consumers in China believe that a personal care product for babies labelled as safe, should be made of essentially pure natural ingredients. Finally, focusing on the composition, almost half of Americans understand that being free of certain components is what really makes a product organic and natural.
As natural as the skin itself
Hygiene products are positioning not only to clean, but to care for skin. Less soap and more moisturizing agents such as honey, cereals, flowers, donkey milk are appearing in the market. Raw materials like oat milk, because of its protective effect and high power of hydration of its proteins; mint leaves, for its refreshing, soothing and toning effect; lavender, due to its regenerative power and antioxidant properties. It is also common to find in toiletries formulation raw materials of natural origin such as flower oils (camellias, carthame, roses), with fragrances of white and green flowers that help to create a natural but sophisticated product.
In addition, among the latest launches, already available in store shelves, others appear with goat’s milk, natural birch sap, almond, rye, peonies or tea, among others. Consequently, it responds to the double approach of this Sensilia trend. On the one hand, offering healthier products of natural origin according to the new habits of life and personal care and, on the other, trying to avoid allergies and helping with skin conditions: hydrating, maintaining skin’s pH, reducing irritation, or relieving itching, among others.
We still have to tell you one last trend in personal care. Can you imagine which it could be?
From the table to the skin, the Gastronomic trend picks up momentum in the personal care segment
Once again, we introduce you the latest trends in the personal care segment. This time around, we are presenting Gastronomic, a trend fuelled by one of the hottest social phenomena: the gastronomic universe.
Food has stopped to be a boring meal three times a day to consolidate among the most celebrated passion of consumers. Chefs are becoming influencers, restaurants places where people go like on pilgrimage, multicultural dishes are being created with sophisticated names, and all is this is being curated in social media. This has pushed personal care into this craziness: products created with food related scents.
The Foodie movement and the thriving trend kiddult – adults being kids again – come into contact in the ritual of personal care through sweet and gourmand scents. Chocolate, marshmallow, banana split…scents that remind us our childhood get more sophisticated to catch the Millennial consumer: dark chocolate, carrot cake, mango smoothie, rhubarb marmalade… But not all is about sugar. There are also healthy inspirations, such as traditional cereals, raw veggies, exotic fruits finding their place within the gastronomic trend.
The raw materials inspiring this trend are in tune with the finest tastes of diners: haute cuisine is also providing ideas for fragrances: shower gels and body lotions are less functional and more hedonistic, giving consumers a daily moment of non-guilty pleasure. This kind of fragrances boost their mood and enhance their feelings.
Smoothies, confectionery, cocktails, at Eurofragance we have selected the most delicious scents “coming from the kitchen” to offer exciting fragrances for personal care products. And what about you, any favourite treat you would love to smell through a body lotion, shower oil or body spray? “Yummy” smells await you through Gastronomic trend.
Photo @Rachel Park
Blue is the new green, get to know Oceanica trend
The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but also in the Personal Care category. Oceanica is based on the ocean as our main source for natural raw materials, which has made blue becomes the new green.
Oceanica has been introduced in the Personal Care market by lots of renowned brands that are selling products with marine extracts, algae, corals, and have also promoted them by ads that evoke oceans, seas, water, blue, etc.
New olfactive references taken from the oceans appear: sea salt, algae, moss or even sand. Salt is the latest trend for perfumery and cosmetics, and also algae accords appear in some niche perfumes. Algae appears also as an extract; it’s a non-food source, more sustainable than many natural ingredients and can prevent deforestation.
Marine raw materials bring a refreshing effect to fragrances and allow perfumes to transmit and reinforce some benefits, such moisturization or nutrition. Fragrances are a powerful tool to convey feelings or sensations, making a more holistic product.
This Personal Care trend sends a social message: the need of reconnecting with the seas. Hair and body care products created under this influence carry this feeling of wellness, pureness, vitality, exfoliation, hydration, etc.
At Eurofragance, we have been working on fragrances that follow Oceanica trend for products such as shower gel, hand wash or body lotions. These scents add sensations of freshness, well-being and energy to the products and have already captivated some brands within the personal care segment.
We keep working with PEOPLE, PASSION & CREATIVITY to Capture Sensations through our fragrances, to provide our customers with the most competitive scents for their products.
Consumer trends arrive to fragrance world. Find out what´s hot this summer season!
Summer smells of tropical fruits, fresh scents, beachy fragrances… We all love those perfumes that cheer us up when temperatures are too high or those fragrances that remind us of summer and holidays.
However, perfumery is full of surprises. This year you won’t only find those fresh and fruity fragrances, as there are also three trends that have taken their place in perfumery and personal care markets. They are related to food, beverages and sunbathing. Curious? Keep reading.
SMOOTHIES: FROM THE TABLE TO THE PERFUME BOTTLE
Fragrance world is deeply connected to consumer trends and lifestyle. When something become popular in society, it will be reflected in perfumery sooner rather than later. The latest smoothie craze is another example which has create a new trend in perfumery. A trend which has inspired us and helps us to innovate and keep capturing sensations.
Smoothies are a blend of fruits, veggies and seeds, all in one drink. With exotic flavours, and flashy colours, they are refreshing, tasty and revitalizing. This has led to make them the latest super food, rich in antioxidants, vitamins, proteins and minerals, very popular among celebrities, gymgoers or vegans. Cosmetics products with fruits extracts try to link with this healthy trendy lifestyle, claiming antiaging, energizing or detoxifying properties.
At Eurofragrance, we have been working on different fragrances to cater this kind of healthy cosmetics and toiletries. Scents for shower gels based on fruity, tropical, vegetal notes thanks to accords like litchi, kale, guava, dragon fruit, passionflower, avocado or chia seeds, help us to recreate a healthy juicy concoction and strengthen the link between health and cosmetics.
SOLAR TREND: EUROFRAGANCE SUNNY COLLECTION
Especially in summer, consumers feel good with those products that smell like sunscreen, those that reflect the sensation of being on the beach, feeling the sun rays on our skin…
The term solar notes was first used in the 00’s in perfumery, but was long time present in sun cream products. Benzyl Salicylate is one of those molecules which give a warm, floral, salty, sun kissed skin effect. During years, many salicylates were used as sun blocking substances in sunscreen, creating the bond between these products and accords, and of course, summer holidays.
Also, salicylates are used to recreate exotic floral as frangipani or ylang ylang, which carry us to exotic far away paradises, white beaches and sea breeze. Blended with tropical fruits such as mango or papaya, the solar note is ready to blow your mind with summer memories.
Solar notes are “blooming” in Eurofragance. Our perfumers have created different fragrances which play with summer moments and sensations: the smell of exotic sunny florals, the feeling of your skin after a beach walk, the atmosphere of a sunset, the sea breeze… Scents are not only nice smells but also powerful triggers of emotions, feelings and memories.
COCONUT TREND: JUMP ON THE HEALTH WAGON
Coconut is a tropical fruit originally restricted to tropical, subtropical and warm climates. It is a good source of protein and has different uses like milk, chips, copra, candies, salad, and other sweet delicacies. The oil produced from coconut is commonly used for skin, hair, and facial care. Furthermore, coconut water is a pure and healthy water, rich in antioxidants, vitamins and minerals such as Potassium or Zinc. According to Euromonitor, coconut water drinks grew 350% between 2011 and 2017 in volume sales, only in the USA.
Traditionally in Personal Care, the coconut accord has been fruity, milky, sweet and enveloping. However, due to the popularity of the tropical beverage, we have created different coconut water accords, inspired by the popular drink, avoiding those sweet and milky notes: these accords include fruity juicy notes, such as pineapple, starfruit, watermelon or pear, making them delicious exotic cocktails which keep the coconut “essence” but with a refreshing watery twist. Many personal care and toiletries brands are now taking this new olfactory approach.
Summer 2017, you smell so good!
There are scents specifically created for cosmetic products used before, during or after doing sport
People do more exercise. That´s a fact. Nowadays, we all are aware of the benefits that a healthy lifestyle has on our health and our wellbeing. Running, swimming, cycling, paddling, every one of us prefers one sport to another but it doesn´t matter because is still beneficial and good for us to keep in shape.
This has led to a rising market of products targeted to this new class of active consumers. Among them, specific cosmetic products that adapt to this blooming lifestyles, such as creams and oils that are activated by temperature, water or sweat, or fragrances that help you work out harder.
In order to identify lifestyle trends and create fragrances which can fit in new cosmetic products, our Marketing Sensorial Studio, Applications Sensolab Studio, evaluators, perfumers, etc… keep their eyes open to social changes. Once they have identified a trend, they create fragrance collections to cater that trend. In this specific case, sport cosmetics, we have created collections for both men and women cosmetics. Although fragrances for sport cosmetics were first born in men products, cosmetics for women are now growing to cater a new group of women who train hard.
You might be wondering what is the difference between fragrances created for cosmetics and those created for “sport cosmetics”. Fragrances created for products that are used before, during or after sport have got specific characteristics:
- They are fresh, citrus, marine, and they feel “clean”.
- They are created to fit cosmetics products and their performance. They work well on specific situations. For example: to keep working under sweat or to have a relaxing effect after sport and shower.
- Most of them tend to be unisex.
A couple of years ago this trend seemed to be a niche market, but now a whole new range of products are in the personal care and fragrance markets. A new, authentic sport’s beauty market emerges, seen as a natural extension of fitness clothes and supplements.
At Eurofragance we keep creating and innovating to capture sensations through our fragrances.
Stay tuned! We will talk very soon about a new collection for body care products.