31 05/2017

A futuristic vision for body care products

May 31st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents a beauty ritual that guarantees an authentic layering experience When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you [...]

9 04/2017

Let spring scents captivate your senses

April 9th, 2017|Consumer trends, Eurofragance vitality, Passion|

Floral fragrances are some of the favourite ones during this season Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It's the [...]

21 12/2016

What consumers expect from a fragrance

December 21st, 2016|Consumer trends, Creations, Eurofragance vitality|

Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented [...]

9 11/2016

How do we create fragrances?

November 9th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion, People|

By listening to clients, knowing consumers and being passionate about what we do Have you ever wondered how fragrances are created? Nothing in life is a coincidence nor in the perfume world. Today´s post is especially written for you, the one wondering if fragrances creation is just a matter of mixing raw materials or if [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]