Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990

World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.

Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.

Eurofragance New Values: Passion, Performance & Entrepreneurship

Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.

  • Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
  • Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
  • Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.

These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.

Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.

We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.

The endless applications of our fragrances

The endless applications of our fragrances

Find out in which products you can find Eurofragance fragrances

We always try to show you all, our beloved readers, the inner heart of Eurofragance. We expose our projects, our challenges, our goals, our fragrance collections for international fairs, our corporate culture. We want to share with you our future plans as well as our past learnings or present ventures.

And here it comes this article, written with the aim to explain to you what we really do, where you can find our fragrances or what they are used for. Ready?

Clients all around the world

Eurofragrance fragrances are designed and produced for many different clients all around the world. These clients add our fragrance to their product and sell it to the final consumer. Hence, the importance to comprehend different cultures and consumers´ needs. Regarding this matter we count on our Sensorial Marketing Team, four Creative Centres, the Applications Sensolab Studio and our multicultural team to get the right input from every market we work in. They all are extremely important in the process of designing and creating fragrances.

We have been producing fragrances for over 25 years and keeping a depth knowledge of market and product trends to offer unique and competitive solutions to our customers. Our global team of highly qualified individuals offers – through their experience, state-of-the-art technologies and the best raw materials – original fragrances that create trends in the market.

You can check Eurofragance facilities around the world here.

Products within Fine Fragrance, Body Care and Household sectors

Our fragrances are used for different products in consumer life, all under the umbrella of three different segments: Fine Fragrance, Body Care and Household. So, you can find our fragrances in products such as perfumes, body lotions, shower gels, shampoos, facial creams, skincare oils, air fresheners, detergents, softeners, candles, etc. You may now be smelling one of our scents, who knows.

We work in partnership with our clients in order to make their products those chosen by consumer. How? Creating fragrances that add value to the final product. For instance, fragrances for body lotions that boost relaxation, or fragrances for detergents that spread a “freshness” feeling, or scents for air fresheners that create a welcoming environment.

Eurofragance boosts creativity and innovation in all its departments since we firmly believe in the ability that these two assets have to get the best fragrances. We ensure a high standard quality in all our creations along with a surprising feeling when you smell them. Our main aim is to Capture Sensations through our fragrances.

A futuristic vision for body care products

A futuristic vision for body care products

Eurofragance presents a beauty ritual that guarantees an authentic layering experience

When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you are not one of those who always buy the same brand. There are so many brands, so many textures, so many fragrances. So, what´s new? What can make a difference on body care products for you to say “I want this”?

At Eurofragance, our Applications Sensolab Studio has been working hard to bring innovation and surprise to personal care segment. How? A recent example of how is the beauty ritual that we presented at Beautyworld Middle East 2017. It was a collection of prototypes with customized fragrances that featured innovation pushed to its extreme: inspired textures, revamped formulations and unusual ways to take care of our skin.

We launched an innovative beauty ritual that consists of five stages. One of the perfumes of our new collection Scentsoo, Powder in Bloom, was applied on different textures and varied depending on the application. This is the first time that the olfactory layering concept has been used in the personal care segment!

Can you imagine? Enjoy an authentic layering experience by applying on your skin different products with the same fragrance, a fragrance which varies and goes from a fresh scent to an intense and sensual scent.

This ritual starts with a shower gel, continues with a body scrub, then a body butter, an oil, and at the end: a perfume caress. Treat yourself with a beauty ritual that guarantees you an authentic layering experience, that ensures you wellbeing.

The secret to offer innovative solutions to our clients is to think about the final consumer. From our Marketing Sensorial Studio, they work on different markets, different geographical areas, to get to know what consumers’ needs are and what we can do to offer fragrances that are ahead of time, fragrances that create trend.

Let spring scents captivate your senses

Let spring scents captivate your senses

Floral fragrances are some of the favourite ones during this season

Spring is well-known to be a season where our senses are especially sensitive, where emotions are felt with more intensity than in other seasons. It is a magical time of year, in which many flowers bloom and green landscapes replace brown ones. It’s the right period for floral fragrances which are actually the favourites during this season.

Forsythias, azaleas or cherry blossoms are some of the flowers blooming in spring. However, there is one flower that takes the lead role in this season. It is a beautiful one, commonly used for romantic purposes and also widely used in perfumery. Can you guess which one is it? Yes, that is right, it is the rose.

There are different rose´ species, up to 100! Among them we find Damascus Rose or Rosa Damascena. Damascus Rose is a rose hybrid. Native of Iran, it was carried to Syria, and then brought from Damascus to all Europe. Damascus roses only bloom thirty days each year. Besides, the blossoms are still picked manually, and the picking is always a race against the sun as these roses have to be picked before sunrise.

Furthermore, Rosa Damascena is very well considered by its enchanting scent and also associated to health benefits. It is believed this type of rose has got anti-aging properties as well as a positive effect on the treatment against anxiety or stress. Actually, Damascus Rose is not only used to create perfumes but also to produce essential oils and cosmetics.

There is also another type of really famous rose called Centifolia Rose. The so-called Rose of the Hundred Leaves or Rose de Mai originates from the Caucasus although it is cultivated mainly in Morocco, and other countries with smaller production: Italy, the Balkan republics and Tunisia. Centifolia Rose blooms from 20 to 25 days in May. Its harvest is so splendid that, if in the morning its flowers are plucked, the next day they are again in full bloom.

Centifolia Rose along with Rosa Damascena are two of the rose types more used in perfumery. Their intense scent is much valued, not only for feminine fragrances but also in masculine and infantile perfumes.

No doubt why spring is the time of floral fragrances, fresh scents which make us feel energetic and relaxed in equal parts, scents which have a pleasant effect on our mood.

At Eurofragance, we explore the senses. We work with new types of perfumed textures that trigger surprising sensations. The main goal is always the same: to capture sensations for our unique fragrances to provide consumers with wellness and happiness.

Let spring scents captivate your senses!

What consumers expect from a fragrance

What consumers expect from a fragrance

Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery

In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented puzzle that the fragrance world is: the consumers.

Consumers have now multiple fragrances to choose from. Either if they are looking for an air-freshener or a perfume, options are endless as there are big brands and incipient niche brands.

Some consumers are loyal to specific brands, usually these are the most known brands or brands being advertised on TV for ages. However, there is an increasing group of demanding consumers which want something different. The niche perfumery market is responding to these needs in a fantastic way. Despite of those who don´t believe in the permanence of this small brands in the market, niche perfumery is growing in its own way. They may not produce millions of bottles per year but they keep producing for faithful consumers, which is a business guarantee.

Moreover, the fact of being alternative brand allows niche brands to take more olfactory risks, as the financial impact is limited. They usually use high-quality ingredients and have a creative process more flexible than the one of prestige perfumes.

Consumers love the fact of buying a perfume which is unique and inspired in deep values which they share. They want quality and they want to feel good when wearing it too.

In this sense, niche perfumery lovers have a strong cultural attachment to fragrance and seek out exclusive fragrances to smell different from the crowd. They are also willing to spend more since they really see fragrances as their own olfactory signature.

There is something about the perfume world, about its permanent evolution, which has led us to a fantastic challenge: producing fragrances with its own story.

The truth is that the perfume market has now reached its maturity. It is experiencing a democratization, meaning everyone can now access to a perfume since there are so many different prices and fragrances.

And what about perfume ingredients? What are the most preferred ones? White flowers like jasmine or orange blossom; woods like patchouli or sandalwood; spices like cinnamon or ginger, and finally gourmand notes like amber or honey are among the trendiest ingredients for perfumes.

Variety of ingredients, concepts and stories leave on the consumer a hard choice to make. The good news is that options are endless.

At Eurofragance we focus on every continent local markets in order to be able to reach consumer needs, to match their expectations and to ensure we offer as much quality as wellness. We are capturing sensations all over the world to create unique stories through our fragrances.

And we are pretty sure we can also create the fragrance you are looking for…

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