Eurocaps: a new formula for clothes’ scent to last longer

Eurocaps: a new formula for clothes’ scent to last longer

Eurofragance offers a new system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners and detergents

Eurofragance has designed Eurocaps: a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents. The main goals: being at the leading edge of innovation and offering our clients the most innovative fragrances.

Eurocaps are encapsulated fragrances, which are deposited onto fabrics during washing.  When the fabric dries, the scent is released both through the free fragrance and through the encapsulated fragrance, which is released upon breaking the capsule. when fabric dries, perfume can release through diffusion and rupture. Therefore, once dry, all the power of the fragrance emerges from the capsule. Among the advantages of the Eurocaps are: the explosion of aromas, the lasting smell and the constant release of freshness. Eurocaps are part of an ambitious research and development plan the company has developed for the coming years.

We believe in constantly investing to improve the quality of our fragrances. This is the basis of all our innovation initiatives. Evidence of this are our automated production processes, the investment in the Colibri Robot in production, quality certifications 9001 and 14001, the latest analytical test and processes and applied technologies all supported by the expansion of our global network of offices and partners.

Some of our consumers´ opinions about this new formula have already been released: “on the go freshness” or “long lasting perfume sensation” are some of the claims.

We will keep researching, creating and implementing the results on fragrances made for wellness. Within our corporate strategy, Business Vitality, we aim to launch new products for new customers in strategic categories that also cover new geographic areas.

To achieve this, we need to work with a global team, pushing to make things happen and going to the extra mile, beyond good work to achieve extraordinary results.

When we work passionately, with dedication, vitality, and energy, great things happen!

Congrats, team!

COSME TOKYO 2017, here we come!

COSME TOKYO 2017, here we come!

Eurofragance participates in Japan´s largest cosmetics fair

COSME TOKYO-COSME Tech 2017 is taking place this week! From the 23rd to the 25th of January, the Japanese largest exhibition specialised in cosmetics is offering to all visitants an amazing opportunity to “find, try, compare and purchase the latest cosmetic products and toiletries from all around the world”.

This year, the cosmetics trade fair has become larger and more international. It actually gathers 780 exhibitors from 40 countries and regions. And guess what? Eurofragance is among those exhibitors! We have a stand within the Barcelona Beauty Cluster Delegation. This cluster is formed by a group of companies which specialize in beauty and cosmetics. Eurofragance is part of those companies as we want to be better day by day and the best way is sharing knowledge and working along more experts to innovate in the fascinating sector of beauty and cosmetics.

We couldn’t be happier! This is a great chance to introduce our company to Japan! That is why we will be showing a variety of fragrances for different segments like fine fragrances, body care and home care products.

Above all, the fragrances are created to surprise and enchant the Japanese market. Red fruits, anise, sweet amber, brown sugar, black pepper, coffee, cocoa, honey, mandarin, chamallow…are only few of the hundreds of raw materials that our talented perfumers have used for this special occasion.

However, our star on this fair it is going to be the Greenery Collection. Greenery is fresh and revitalizing air, symbol of new beginnings, symbol of our new beginning in Japan!

PASSION moves our talented PEOPLE to convert their CREATIVITY into enchanting FRAGRANCES.

Hello Japan! We are coming to surprise you!

Stay tuned, our beloved readers, we will keep you posted.

Asia, an exciting market for perfumery lovers

Asia, an exciting market for perfumery lovers

Did you know that Asia is one of the best places to buy male grooming products?

Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to explore and understand following our vision to be a global leader in perfumery.

Our presence in Asia is not new. Starting in 1996, the company began exporting its products to Hong Kong and Thailand. Next, in 2012, a representative office was set up in Singapore in order to strength the presence of the company in Asia´s East and South-East Asian markets.  Finally, in 2016, a major investment was made in a full service Creative Centre in the downtown Biopolis hub. This year, 2017, will also see the official opening of a new fragrance factory in Singapore (Rapido Production Plant). This facility will be a key part of the company’s global production footprint.

We are enchanted by the diversity of perfumery market in Asia. It is a huge opportunity market not only in home care fragrances, but also fine fragrances, personal care and not to forget men grooming products!

So why do Asian men like grooming products? It all started in Japan and Korea many years ago when men started to get interested in taking better care of their skin and looking younger.  However the category really took off when these products were showcased in Korean dramas/soap operas. As Asia is mad about these shows, the sales exploded and now their popularity is so high that you can find them beyond select retail in supermarkets and chemists!

Our team in Asia does not only work on male grooming products though. We are also very busy on projects in many different segments, designing fragrances for detergents, air-fresheners, soaps, shower gels, fabric softeners, shampoos, baby powder, and hand dish wash, to name just a few.

Asia is probably the most diverse of the planet’s continents. Every Asian country is different, whether you look at food, culture, history, or climate.  This diversity creates a unique challenge for us, but one that is also a huge opportunity, one we are proud of taking up.  There is never a dull moment in Asia!

In some countries olfactive preference is split by ethnicity, in others by climate and food preferences. For example, in China, preferences vary depending on the area: Southern China prefers citrus notes while in North China it’s more about the florals.

So how do we keep up with all this you may be wondering? Well it’s all down to our having an amazing local team whose strong experience gives us the right insights into the tastes of the Asian market. All this backed up by the state of the art facilities we have in the region with our new Creative Centre and the Rapido Production Plant.

Perfumery is an art that requires talent, passion and creativity to touch people. At Eurofragance we are Capturing Sensations all over the world because we love fragrances and we love diversity. Do you?

What consumers expect from a fragrance

What consumers expect from a fragrance

Quality, differentiation and wellness are some of the main requirements that are leading to the growth of niche perfumery

In the past we have talked about the fragrance market, the most preferred olfactory notes by countries, business vitality, etc. But, it is now time to talk about one of the main pieces of this scented puzzle that the fragrance world is: the consumers.

Consumers have now multiple fragrances to choose from. Either if they are looking for an air-freshener or a perfume, options are endless as there are big brands and incipient niche brands.

Some consumers are loyal to specific brands, usually these are the most known brands or brands being advertised on TV for ages. However, there is an increasing group of demanding consumers which want something different. The niche perfumery market is responding to these needs in a fantastic way. Despite of those who don´t believe in the permanence of this small brands in the market, niche perfumery is growing in its own way. They may not produce millions of bottles per year but they keep producing for faithful consumers, which is a business guarantee.

Moreover, the fact of being alternative brand allows niche brands to take more olfactory risks, as the financial impact is limited. They usually use high-quality ingredients and have a creative process more flexible than the one of prestige perfumes.

Consumers love the fact of buying a perfume which is unique and inspired in deep values which they share. They want quality and they want to feel good when wearing it too.

In this sense, niche perfumery lovers have a strong cultural attachment to fragrance and seek out exclusive fragrances to smell different from the crowd. They are also willing to spend more since they really see fragrances as their own olfactory signature.

There is something about the perfume world, about its permanent evolution, which has led us to a fantastic challenge: producing fragrances with its own story.

The truth is that the perfume market has now reached its maturity. It is experiencing a democratization, meaning everyone can now access to a perfume since there are so many different prices and fragrances.

And what about perfume ingredients? What are the most preferred ones? White flowers like jasmine or orange blossom; woods like patchouli or sandalwood; spices like cinnamon or ginger, and finally gourmand notes like amber or honey are among the trendiest ingredients for perfumes.

Variety of ingredients, concepts and stories leave on the consumer a hard choice to make. The good news is that options are endless.

At Eurofragance we focus on every continent local markets in order to be able to reach consumer needs, to match their expectations and to ensure we offer as much quality as wellness. We are capturing sensations all over the world to create unique stories through our fragrances.

And we are pretty sure we can also create the fragrance you are looking for…

How business vitality improves companies’ performance

How business vitality improves companies’ performance

To be a global leader by Capturing Sensations with our fragrances we have had to invest, investigate and believe in our team. The result comes as four Creative Centres around the world which ensure the creation of enchanting fragrances. We have just inaugurated the fourth Creative Centre! Hello Singapore!

Have you ever heard about “Business Vitality” concept? It is always there when talking about economy and industry. However, it is only mentioned and not always taken into account to do business.

Most of companies nowadays plan to expand their activities and also, consequently, the sales. When Eurofragance was born the main goal was to grow as an international company but keeping the family values. It was a real challenge to expand it without loosing its essence.

Twenty-six years later, we got it! Thanks to our company´s vitality. Last week we inaugurated our forth creative centre, located in Singapore. Eurofragance undertook an ambitious growth plan at an international level, for which the Creative Centres are fundamental. With Singapore, the company has now four centers, including those in Dubai, Barcelona and Mexico. Dedicated to the design, evaluation and development of applications and fragrances, the Creative Centres are a fundamental piece in the company’s strategy. These facilities represent what we call business vitality, company initiatives to provide with the best product, the best service and the ultimate techniques to its clients. All by keeping the same essence that defined the company when it was first launched.

Over the last months, we have been announcing in several occasions our objective of increasing the presence in Asia-Pacific region. This area is strategic for Eurofragance, as its CEO, Santiago Sabatés, confirmed recently in an interview for the Spanish newspaper Expansión. That is also the reason to change the name of Eurofragance in Asia, from Eurofragance South East Asia PTE LTD, to Eurofragance Asia Pacífic PTE LTD.

Moreover, Eurofragance will be investing in a new production plant for its fragrances in the region. This future plant will involve an investment of several millions of euros and will allow Eurofragance to serve client needs even faster and with high quality.

Our vitality defines us, it has taken us to the top of fragrance market and we don´t want to stop creating, innovating, surprising and making clients and publics happy. Because fragrances are created to stay, to make us feel alive, to remind us different moments of our lives, etc. Such a duty must be done along with people, passion and creativity.

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