31 05/2017

A futuristic vision for body care products

May 31st, 2017|Consumer trends, Creations, Creativity, Eurofragance vitality|

Eurofragance presents a beauty ritual that guarantees an authentic layering experience When you go to your usual grocery store to buy body care products such as body lotions, body scrubs, oils or shower gel, you find so many options that you need at least five minutes to make a decision. This only happens if you [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]