10 05/2017

Scents∞: find your own dimension

May 10th, 2017|Creations, Creativity, Eurofragance vitality, Passion, People|

Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you [...]

13 10/2016

The smell is a key tool for marketers

October 13th, 2016|Consumer trends, Creations, Creativity, Eurofragance vitality|

We don´t pay attention to TV ads or banners but we remember scents When Martin Lindstrom decided to initiate a neuro-marketing research, he knew what he wanted to show. However, he didn´t know the effect of the research results in the advertising world. Lindstrom aspired to confirm that while most ads used to attend to only [...]