The underestimated fragrance of our clothes

The underestimated fragrance of our clothes

What the scent of your clothes says about you 

We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?

Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear.  In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.

Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.

On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.

Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!

At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.

The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.

Expertise, creativity, passion and technology are at the heart of our Home Care approach.

Now, it is your turn. Tell us what fragrance you use for your laundry products and why.

 

People, Passion and Creativity

People, Passion and Creativity

The road to a successful company

Have you ever wondered what makes a company to be successful?

There are so many articles out there. However, there is something essential for a company to succeed. It is something articles don’t usually mention: company´s soul.

Eurofragance launched 26 years ago as a family owned company but with a decisive vision of an international business. This mix of family origin and international projection made of Eurofragance a unique company which sees in its workforce and creativity the main pieces to succeed.

Companies must understand their markets, no matter what they produce and they have to analyse the cultures of the countries they produce for. This is what Eurofragance did from the very beginning and this is the reason why the company leads fragrances creation in markets as singular as Middle East.

In a world where change is continuous, innovation and creativity are necessary to be successful. Besides, globalization forces companies to understand the local realities in a global context, which means, from a company´s point of view, the need of understanding different cultures and markets and the need of adapting products and communication to different and diverse target.

The proximity to the customer is part of Eurofragance´s essence. It is present from the very beginning, when a very young Santiago Sabatés, our CEO, met with his Eastern clients and was received as a brother and a friend and in return he provided them with the best service he was able to give.

Many of our clients have accompanied us on this path to success and they are also protagonists of a story that is written for them.

Eurofragance works in partnership with their clients to design the best fragrances, making their products those preferred by the consumers.

Actually, in 2015 we grew more than 13% and achieved a turnover of €63.1 million. Our growth is due to increased sales and good performance in all our markets, particularly America, Asia and the Persian Gulf. The workforce has also grown by 10% to 222 employees.

We are People, Passion and Creativity. We want to be a global leader, Capturing Sensations with our fragrances so that they promote well-being and happiness.

From now onwards you will find in this blog contents about the perfume world, the importance of smells and the way our senses affect our lives.

We want to share our knowledge, our experiences and our projects with you.

We are Capturing Sensations. You don´t want to miss them.

 

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