Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

Passion, Performance and Entrepreneurship: the evolution of Eurofragance essence

The company is guided by the passion for fragrances, ambitious challenges and projects, and by the entrepreneurial spirit it has had since its foundation in 1990

World and society evolve, so do companies. When the goal is to keep capturing sensations around the world through fragrances, the means to achieve it must adapt to the evolution of culture, taste and society needs. How does Eurofragance manage to capture sensations through its fragrances? Thanks to its values, thanks to its essence.

Eurofragance essence has always consisted of People, Passion and Creativity. Our People is the main ingredient for our success, the Passion for fragrance world is the secret to keep up with the good work, and the Creativity boosted among Eurofragancers the reason to come up with innovative and unique solutions for every customer within the Fine Fragrance, the Personal Care and the Home Care segments.

Eurofragance New Values: Passion, Performance & Entrepreneurship

Aiming to maintain our global leadership in the fragrance creation market, we have taken People, Passion and Creativity to the next level. Eurofragance evolved values are Passion, Performance and Entrepreneurship. We are guided by the Passion for fragrances, we are motivated by ambitious challenges and growth projects (Performance), and we are illuminated by the flame of the entrepreneurial spirit (Entrepreneurship) that started the very first day of our foundation in 1990.

  • Passion means to us the love for fragrance world, for our daily job and for Eurofragance. None of our successes would have been possible without the passion that we add to every project, to every new fragrance.
  • Performance is key to us. Our fragrances must be those preferred by our clients´ customers. Therefore, our activities and efforts are clearly oriented to deliver targets, over time.
  • Entrepreneurship is part of Eurofragance. Our company is “the dream of an adventurous entrepreneur who has succeeded in seducing the world market with his fragrances”. In 1990, a young entrepreneur called Santiago Sabatés, now Chairman of Eurofragance, embarked on an adventure in the fragrance world which led to the growth of an international company with a presence in several continents: Europe, Asia, America and Africa. This entrepreneurial spirit has taken us this far because we take risks and never give up.

These three ingredients of Eurofragance essence are meant to achieve the company´s mission: design the best fragrances in partnership with its clients in order to make their products those preferred by consumers.

Keep your senses wide awake, Eurofragance keeps capturing sensations to deliver unique fragrances that you will find in different products such as perfumes, body lotions, soaps, air fresheners or candles, to name some.

We are PASSION, PERFORMANCE & ENTREPRENEURSHIP.

Detergent: more than a laundry product, a fragrance that accompanies us

Detergent: more than a laundry product, a fragrance that accompanies us

How innovation in this field has led to detergent scents which last longer and fulfil consumers expectations

We are surrounded by scents. Even if we don´t pay attention or we don´t realize, we can detect millions of odours. Moreover, scents have an impact on our mood, make us feel different sensations. Hence the importance of our clothes fragrance, the fragrance that comes with us everywhere and every day.

That is why when buying a detergent, as a consumer, we don´t only think about its functional characteristics, which are also important, we decide by smelling the product too. Furthermore, culture and geographic area are two important factors that influence consumers choice of detergent. Depending on what kind of scents we have been used to since we were a child and depending on the weather at our city – temperatures, humidity…-.

So, the variety of detergents in the market is as wide as consumers needs and expectations. Out there we can find detergents in different forms (liquid, powder, tablets) and different fragrances (lavender, jasmine, citric combination, rose, etc).

Wonder how Eurofragance designs and produces fragrances for detergents all around the world? Our perfumers, fragrance evaluators, sensorial marketing teams and technical application experts work together to design the perfect fragrance combination for detergents and laundry products in general.

We innovate and seek the highest quality in our products. A good example of this is Eurocaps, a new fragrance delivery system that gives long-lasting qualities to fragrances applied in different products such as fabric softeners, detergents.

Apart from this innovative system, that guarantees our fragrances high quality and long-lasting properties, we do provide a unique understanding of lifestyles and consumer needs around the world. Our Development teams from our Creative Centers in Asia, Middle East, America and Europe, interpret local trends, research and test scents to ensure we add value to our customers’ brands.

The aim is to create a pleasant scent experience to the consumer, providing outstanding fragrances and ready-to-market concepts to our customers.

The underestimated fragrance of our clothes

The underestimated fragrance of our clothes

What the scent of your clothes says about you 

We tend to associate certain smells with people we know. This often happens when smelling a perfume that someone we love used to wear. But, this sometimes occurs to us with the smell of the fabric softener they wear for their clothes. Has this ever happened to you?

Laundry products like fabric softener or detergent are especially important for our own scent, our personal odour. The fragrance of these products makes us feel good, we perceive the freshness of our clothes and we are comfortable with the garments that we wear.  In addition, this fragrance has an effect on the people with whom we interact daily. They can soon associate that particular smell with us. Hence the importance of the fragrance of our clothes.

Actually, when doing grocery, we carefully choose the scent we like most for our laundry products. Some of us prefer a fresh scent while others select a stronger and floral one. However, there are always people who simply continue to try different brands until they feel they have found the right scent.

On the other hand, scented clothing can have more than a positive effect on us. Not only do we feel comfortable with nice smelling clothes, we also feel well-being when opening our closet and smell the appealing fragrance that comes out. Moreover, feeling identified with the essence of our clothes can help us to be more confident in our daily routine: meetings, conferences, speeches, appointments, dates, etc.

Do you want your clothes to smell fabulous? Know all the options that are out there. Decide what scent brings you joy and well-being: lavender, rose, sandalwood, jasmine… And get a heavenly fragrance on your clothes by choosing the right detergent or softener!

At Eurofragance, our aim is to create a pleasant olfactory experience for the consumer. The goal is to provide fragrances that suit different types of consumers and fit the market in which our clients operate.

The development teams of our creative centers in Asia, the Middle East, America and Europe have a unique knowledge of lifestyles and the needs of consumers around the world. They interpret trends, analyze data and test scents that add value to our customers’ brands.

Expertise, creativity, passion and technology are at the heart of our Home Care approach.

Now, it is your turn. Tell us what fragrance you use for your laundry products and why.

 

People, Passion and Creativity

People, Passion and Creativity

The road to a successful company

Have you ever wondered what makes a company to be successful?

There are so many articles out there. However, there is something essential for a company to succeed. It is something articles don’t usually mention: company´s soul.

Eurofragance launched 26 years ago as a family owned company but with a decisive vision of an international business. This mix of family origin and international projection made of Eurofragance a unique company which sees in its workforce and creativity the main pieces to succeed.

Companies must understand their markets, no matter what they produce and they have to analyse the cultures of the countries they produce for. This is what Eurofragance did from the very beginning and this is the reason why the company leads fragrances creation in markets as singular as Middle East.

In a world where change is continuous, innovation and creativity are necessary to be successful. Besides, globalization forces companies to understand the local realities in a global context, which means, from a company´s point of view, the need of understanding different cultures and markets and the need of adapting products and communication to different and diverse target.

The proximity to the customer is part of Eurofragance´s essence. It is present from the very beginning, when a very young Santiago Sabatés, our CEO, met with his Eastern clients and was received as a brother and a friend and in return he provided them with the best service he was able to give.

Many of our clients have accompanied us on this path to success and they are also protagonists of a story that is written for them.

Eurofragance works in partnership with their clients to design the best fragrances, making their products those preferred by the consumers.

Actually, in 2015 we grew more than 13% and achieved a turnover of €63.1 million. Our growth is due to increased sales and good performance in all our markets, particularly America, Asia and the Persian Gulf. The workforce has also grown by 10% to 222 employees.

We are People, Passion and Creativity. We want to be a global leader, Capturing Sensations with our fragrances so that they promote well-being and happiness.

From now onwards you will find in this blog contents about the perfume world, the importance of smells and the way our senses affect our lives.

We want to share our knowledge, our experiences and our projects with you.

We are Capturing Sensations. You don´t want to miss them.

 

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