Eurofragance fragrance collection at Beautyworld Middle East 2017 is a result of a superb team work

What would you say if we assure you that you can find your own dimension? Think about a multisensory experience, an experience that awakes all your senses. Go beyond the limits of sensations. Imagine a fragrances collection where you can customize the final scent. Live Scents∞, Eurofragance new fragrance collection, exclusively created for the Beautyworld Middle East (BWME) 2017.

This Sunday the most important beauty fair in the Middle East launches its 22nd edition. BWME is an international trade fair for beauty products, hair, fragrances, raw materials and wellbeing. Eurofragance is planning to surprise again, this time with Scents∞, a fragrance collection that promises to help you find your own dimension by exploring your senses and creating your own scent.

It seems easy to talk about this amazing collection and introduce it as a “futuristic vision that will reveal unexplored territories and find new ways to perfume your life”.  However, this is a result of a superb team work, and today we want to uncover and recognize the hard and brilliant work behind our new fragrance collection.

How we get to present an amazing collection like Scents∞? It all started in September last year, when our Marketing Sensorial Studio started thinking about a concept, a BIG IDEA to bring to our new fragrance collection, something different and innovative. They presented the briefing to Eurofragance´s Management and then, after a BIG YES, it was time for the rest of the teams to start working on this BIG IDEA.

In December, Fragrance development managers and perfumers initiated the fragrances´ design at the same time that Communication & Image department began planning how the stand would look like. In the meanwhile, Marketing Sensorial Studio searched for suppliers, designing graphic supports and choosing the fragrances packaging. Besides, there was also a further team involved which is Applications Sensolab Studio. They had a key role on our Body Care fragrance collection…You will know why soon!

Overall, it has been a cross-departmental project, between our HQ in Barcelona and Dubai, where our PEOPLE, our PASSION and our CREATIVITY have come together to create an unforgettable fragrance collection.

Be ready for a multisensory immersion, unexpected textures and new sensations. Be ready for Scents∞. More details coming soon!