Botanical trend: a call for local and sustainable resources coming from plants
Following our series of Personal Care Trends, we are introducing Botanical, a trend catering local and exotic sustainable botanical extracts such as kale, camellia or Amazonian nuts. As we have said in previous posts, eagerness for natural products is gaining ground not only in food, but also in the Personal Care segment. Hence the growing interest in Personal Care products which include any type of plants among its ingredients.
The Botanical trend is also powered by local manufacturers who can draw on locally sourced and sustainable botanical extracts to attract consumers.
The impact of Botanical trend on Personal Care
According to Mintel, significant data shows the relevance of this trend within the Personal Care segment. More than 50% of soaps launches from 2013 to 2016 were with botanical ingredients.
Raw materials most used in this trend
Seeds from coriander or tomato, oils from olive and argan tree, but also from flowers such as camellia, rose or ylang ylang; nuts from Amazonian rainforests or African jungles, as well as leaves from kale or geranium, are ingredient which are rising globally and becoming more common in hair and body care formulations.
Scents which fit products with botanical extracts
The latest personal care launches are relying on this trend. Green vegetal notes such as rhubarb, carrot or tomato leaf, exotic florals accord inspired by hibiscus, frangipani or mariposa flower and classic aromatic accords like lavender, rosemary and tea leaves are appearing in market shelves.
There are still more Personal Care trends to uncover, we will do it over the following weeks. Overall, we are seeing more natural, organic, caring, suitable for sensitive skin products and with fragrances that Capture Sensations (this is where Eurofragance comes in).
Which qualities you value the most in a Personal Care product?