11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Creations, Creativity, Eurofragance vitality|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]

27 06/2018

EURO-MC™, the Eurofragance solution to the unwanted odour of tobacco smoke

June 27th, 2018|Creations, Creativity, Eurofragance vitality, Passion|

There are many types of bad smell, but the one that worries consumers all over the world is the foul smell of tobacco smoke. Whether or not you are a smoker, the smell of tobacco smoke is an enemy that we would all like to do without. Studies show getting rid of the smell of [...]

20 06/2018

New perfumery trends see a move toward natural, authentic fragrances

June 20th, 2018|Creations, Creativity, Eurofragance vitality, Passion|

There's a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy [...]

22 05/2018

Personal Care trends: all you need to know (VI)

May 22nd, 2018|Consumer trends, Eurofragance vitality|

Dark Beauty, a daring message shaking up Beauty The last Personal Care trend that we bring is Dark Beauty, a movement that involves not only one sense but all of them. The concept comes from an anti-conformist spirit and a rebellious desire of getting out of the comfort zone, trying new things… Consumers have developed [...]

7 05/2018

Travel to imaginary lands through Eurofragance collection at Beautyworld Middle East

May 7th, 2018|Eurofragance vitality|

“Nomad Tales” is the new theme that Eurofragance will reveal in BWME 2018 (May 8-10th) inspired by a sense of wanderlust. Seville and the intoxicating orange blossom aroma delightfully filing the air from its more than 40,000 orange trees; the rich mystical scent of spices lingering in the bustling alleys of the Grand Bazaar in [...]