13 12/2017

The best perfume ads of recent times

December 13th, 2017|Consumer trends, Eurofragance vitality|

How the fragrance commercials have evolved over time Today we have prepared a very special post to recall the best perfume ads of all times and how the fragrance commercials have evolved over time. Christmas is coming, and it is one of those times of the year when we can see lots of perfume commercials [...]

5 12/2017

Personal Care trends: all you need to know (II)

December 5th, 2017|Consumer trends, Eurofragance vitality|

Blue is the new green, get to know Oceanica trend The first Personal Care trend we are unveiling is Oceanica, which has been taking more market share over the last two years thanks to the increasing concern about environment and oceans. The preference for more natural products is gaining ground not only in food, but [...]

23 11/2017

Responsible fragrances

November 23rd, 2017|Creations, Eurofragance vitality|

Eurofragance, where designing and producing fragrances become a sustainable art Global warming, polluted air, contaminated water are some marks of human life on Earth. While we are writing this, The Independent just posted an article called Global warming didn't pause, and is carrying on at catastrophic levels, scientists warn. It is, therefore, critical that us, [...]

8 11/2017

Rhubarb, fall trendy accord

November 8th, 2017|Consumer trends, Eurofragance vitality|

Know all the secrets of this curious veggie Each season comes with new scents to our homes. New ingredients appear in the fragrance world, new raw materials that become in style, new accords that surprise our senses. This autumn, Whole Foods Market has released its top food trends for 2018 with two of them influencing [...]

26 10/2017

“Sensolab Fine Fragrance”: a new universe of textures

October 26th, 2017|Creativity, Eurofragance vitality|

Eurofragance brings technical innovation to Fine Fragrance market Eurofragance presents “Sensolab Fine Fragrance”, an innovative initiative that proposes new perfumery textures for the Fine Fragrance market. This proposal represents a new way of exploring senses by developing surprising textures for perfumes. Carried out by Sensolab Technical Studio and Sensorial Marketing Studio departments, this initiative was [...]