Shamama: the precious elixir of India

Shamama: the precious elixir of India

In an earlier post, we told you all about our Nomad Saga project and in today’s article, we would like to share some secrets about Shamama, the first raw ingredient in our little Nomad Box.

Shamama is the star ingredient of Eurofragrance’s first quarter, the first jewel in our Nomad Box and a perfumery treasure that hails from the exotic city of Kannauj (India).

What makes it so special?

Shamama is a unique essential oil and the result of a unique combination of raw materials, with a formula that is still a closely guarded secret today. Unlike other distilled essential oils, Shamama is created manually by real artisans.

The nomad journey to Shamama

As you already know, Eurofragance has a nomadic, adventurous spirit that inspires us to travel the globe. And while we are travelling, we discover new places where there are exceptional materials that stimulate us to create our fragrances.

In this case, we had already heard about Shamama as a perfumistic ingredient, but when we travelled to the city of Kannauj to learn more about the mysterious Shamama, we realised that this was more than just a simple ingredient.

It is a magical elixir and, best of all, its formula, which has been passed down through the generations, is still a closely guarded secret. Nobody, except for those who make it, know the recipe.

Each Shamama is made up of at least 45 raw ingredients and there are as many Shamamas as there are blends. Incredible, don’t you think? All the creators have their own recipes and they concoct their Shamamas based on ancestral traditions and techniques. A legacy that has been kept intact over the years.

Aromas that transport us to another era

The scent of Shamama is like the scent of India. It takes us to the essence of this country, its landscapes and colours. So, how is this essential oil made?

During the Shamama manufacturing process, foam, grass and mitti (ceramic clay) are distilled in large quantities for a total of 20 days, enriching the essential oil every step of the way. Finally, the oil is mixed with an infusion of cardamom, saffron and cinnamon, and with essential oils of rose, kewra and oud. This adds the final touch that makes it unique.

Shamama is part of the DNA of Eurofragance, which is why it has become the first star of our Nomad Box. Our sense of adventure has led us to discover new lands, cultures, raw materials and new work techniques so that we can present Shamama as one of the many essential oils that form part of our history. Discover more on our new Nomad Saga website!

But this is only the beginning. Every quarter we’ll reveal a new raw material and explain its history and tradition. Don’t miss the excitement!

Eurofragance looks back over 2018

Eurofragance looks back over 2018

We are looking back over 2018 with a mixture of nostalgia and excitement. It was a magnificent year for us and our stakeholders. We started the year on a high note, when Laurent Mercier took the helm as our new CEO replacing founder partner Santiago Sabatés. Laurent’s vision materialised in strategic movements which, coupled with the efforts of all our Eurofragancers, took us to success after success. Here is a summary of the main milestones:

Expansion and Optimisation

A year has been long enough to achieve a lot at Eurofragance. We have grown and evolved both inside and out. On the one hand, since April, our Barcelona headquarters have had an improved comprehensive fragrance evaluation area. On the other, we have increased and strengthened our presence in America by acquiring Fragrance Design, an Atlanta based company, and optimising our production plant in Mexico. We are particularly proud of these two achievements.

In addition, our R&D department developed an ambitious research and innovation plan which resulted in two very interesting products: Our Eurocaps™ encapsulated fragrances for fabric conditioners have revolutionised the Home Care sector and the first Euro-MC™ Fragrances line is an innovative technology that neutralises unpleasant smells.

Trade fairs and creative projects

Trade fairs were also crucial in 2018. Our Eurofragancers learned, presented and discovered the latest trends at the industry’s leading events: Esxence, Detex, In Cosmetic Global and we’ll never forget the exciting moments we spent at BeautyWorld Middle East! Our perfumers surprised all our visitors at the presentation of our long-awaited Nomad Tales collection. We poured all our creative talent into this project. But wait! The Nomad Tales journey didn’t stop there, because 2019 will bring us even more new things from those fabulous faraway lands. Take note!

And while we’re on the subject of exciting creative projects, we mustn’t forget “És possible”, the fragrance created to commemorate the 10th anniversary of the Pasqual Maragall Foundation. Our perfumer, Belén García, created this masterpiece with ingredients that represent the values of the organisation in a souvenir perfume.

For all these reasons, we say farewell to 2018 with the satisfaction of having overcome numerous challenges and full of energy to face whatever the New Year may bring. As always, we will continue to announce our news on Facebook, Twitter, LinkedIn and Google +. Follow us and you won’t miss out!

Everyone at Eurofragance would like to wish you a very Happy New Year!

Trends in perfumery 2018/2019 (Vol.1)

Trends in perfumery 2018/2019 (Vol.1)

Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what’s on the horizon. Here’s a summary of ingredients and combinations about to be launched in the market. In addition, our team of perfumers, inspired by the latest trends, has created a set of unique, original fragrances in line with these fashions. This first instalment gives an overview of trends for women, from the freshest to the most sensual. Stick with us and discover how your skin will smell!

Women’s Fragrances – from green paradise to the warm chocolate 

  • Fresh summer fragrances with green and herbal notes are still in vogue. We have observed that well-known brands are using essence of green rose, fig leaves and bitter orange to create chords that add a touch of unique sophistication. Eurofragance has gone further, and joined the green revolution further by using rare ingredients like rhubarb, green tangerine, violet…
  • At the same time, fruity combinations that remind us that tropical fruits are in fashion. These lush and warm scents are created with ingredients like mango, tamarind and passion fruit, that transport us to a state of eternal summer. Custard apple, guava and starfruit are part of the same trend but are more daring and mischievous.
  • This summer season has also revealed an evolution toward sweeter, headier destinations. Successful scents are a combination of fruity notes and tropical florals like hibiscus, ylang-ylang, the flower of paradise… Do you dare to leave a mark?
  • Delicate tones can also be found in floral fragrances, which we have classified into two very different groups. Some flowers, such as peony, magnolia and lily can be used to create fun and spontaneous mixtures with red fruits or essences of exotic woods to become an explosion of feminine delicacy when combined with the light aromas of fruits and flowers. Magic and delicacy in one inhalation!
  • Soft, delicate velvety touches are added to transform chypres compositions into a dream of youth and sophistication. Gardenia and frangipani add white floral notes, which, when combined with the character of the patchouli and moss, give us younger, daring chypres perfumes.
  • Sensuality is achieved by using deep sensual chords. Currently, we are seeing sandalwood, musk, vanilla and orris blended with sweet fruit and floral touches in fragrances that envelop us in their heady presence. Eurofragance is also using unique chords like toffee and caramel that go straight through the nose to the palate.
  • And here’s a surprise… fragrances with nuances of toasted seeds. It is becoming increasingly common to see coffee, pure cocoa, vanilla pods, hazelnut, etc. used to create intense, long-lasting perfumes that envelop bold women in an air of mystery.

Fresh, sweet, sensual, sweeping… Women who make a statement, who know what they want. They want to be remembered and their perfume makes a lasting impression. Which trends do you go for?

Next time, it will be male trends, so don’t miss it!

A fragrance for every age (men)

A fragrance for every age (men)

Spontaneity, vitality, reflection… Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection.

In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. Are you wearing the right fragrance for your age? Find out!

 

From 20 to 35

After the age of 20, you may no longer feel that this sweet, citrus smell of the fragrance you used during your teens suits you. But hold on! There’s no need to give up fruity aromas completely. Fresh notes of bergamot, orange, lemon and other, less-known citrus smells are very much in fashion, and they are perfect combined with spicy touches of pepper, vanilla and cinnamon… They give a fragrance an appropriate depth for this stage of life.

 

From 35 to 45

After the age of 30, men tend to go for fragrances with woody notes that give the impression of strength and maturity. Some fragrances are based on pine, which gives clean air, while others, such as cedarwood, are warm and natural. Bamboo relaxes the senses, while other creamier, cosier smells like sandalwood and vetiver are well known for their intense, enigmatic, and even sweet aromas. Pick the one that best suits your personality!

 

From 45 to 55 and beyond

Now is the time to show off the experience you have amassed over the years. When you reach this age, your serenity and presence will shine through if you choose a fragrance with character. At this stage of life, men choose light, woody scents combined with earthy notes like ginger, galbanum and iris… Strong fragrances which are not heavy.

 

The perfume you wear is like a calling card that makes a first impression, one that we should rethink for each stage of life. Now you have the clues to find the best fragrances for men of every age. Find the combination you feel suits you best and let your perfume do the talking for you.

A fragrance for every age (women)

A fragrance for every age (women)

The fragrance we use reveals a lot about us… Including the age! So, watch out! Some fragrances are ageing, and some make us seem younger. So how to make choosing easier?

Deciding how to smell can be a difficult process. Too sweet or too daring, sensual, fresh… Just like your clothes, you want to send out a clear message about yourself.

That’s why, although there are no set rules, there are some ingredients and combinations of ingredients more suitable for certain ages.

Scents of ages

Youth

Generally, sweet, fruity fragrances are good for teens. That’s why lavender, lily, violet and tropical fruits like coconut and mango express the simplicity and innocence of youth.

Once we reach our twenties, scents like orange, grapefruit, bergamot, and lime are the clean-smelling, mood-lifting fragrances of choice. Touches of vanilla or caramel make of the fragrance a combination full of contrasts typical of this decade.

Maturity

In our thirties, we start adding floral chords. Jasmine, rose, and orange blossom are synonymous with femininity and add an air of sophistication to your fragrance wardrobe.

In our forties and fifties, we find our signature perfumes. At this time of life, we opt for stronger aromas: woody, with musk, with the oriental nuances of ylang ylang or sandalwood, and spicy touches of clove and pink pepper….

Then, in their sixties, many women go for complex, intensive fragrances, a way of underlining their maturity and making their presence known in a space. Amber, patchouli, labdanum and vetiver are ingredients blended in classic, timeless fragrances.

Your perfume has an age, does it match yours? Now you know.

Trends in perfume: unknown citrus fruit

Trends in perfume: unknown citrus fruit

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?

The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.

It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.

With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.

New combinations and new citrus ingredients

Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.

The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.

The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.

And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!

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