What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell?
The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. Fresh and clean, bright and sophisticated.
It’s easy to identify the most common varieties – lemon, orange and grapefruit – with their rough skin, bright colours and, of course, the wonderful fragrance. These delectable fruits have been part of our diets for decades, with their delicious flavours, beneficial properties and their essence, which is used in numerous body and homecare products, transmitting clean, fresh sensations.
With cultural links to the Mediterranean, their smell has a familiar touch of sparkle that reminds us of the colognes of our childhood. However, recent trends in fragrances include new, original nuances, sometimes quite rare, that add a new twist to traditional chords.
New combinations and new citrus ingredients
Citrus notes can be strategically combined to create luminous fragrances, with character for longer-lasting freshness. There are now perfumes containing mandarin, bergamot and lemon, mixed with floral, spiced and woody notes.
The perfumer’s palate also features new, unusual citrus fruits, rarely seen until now. The chinotto (Citrus myrtifolia), Buddha’s hand or fingered citron (Citrus medica var. Sarcodactylis) and the yuzu (Citrus junos) may sound exotic and distant, but they are dietary staples in Italy, Brazil and China. Used in perfumery, these citrus olfactory notes are strange yet familiar: green, acidic, fruity, tropical or floral.
The most recent market launches combine mythological scents with floral and amber touches, prolonging that Mediterranean freshness. At Eurofragance, we are playing with this vibrant, explosive trend, harnessing the acidic facet of these fruits to create sparkling, sophisticated scents for use in any type of product. Citrus scents are always a sure success.
And we’ll continue with the olfactory trends. In our next post, we’ll tell you what’s new for 2018/2019. Get ready!
Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights…. But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more… we want to smell like pineapple, too!
Pineapples epitomise summer… fresh, fun, and spontaneous. These adjectives sum up the millennial generation to perfection, who have adopted this fruit as a standard graphic. Just look at Instagram and Pinterest and you’ll find boards full of this new trend: the colour, shape and essence of this tropical fruit are a natural hit with their young, digital lifestyles.
Pineapple’s in… on your skin!
In short, the tangy aroma of pineapple smells of summer. It makes you feel great! The personal care sector has joined the trend, and this season you’ll find pineapple products that send you out for the day with a smile on your face. Gels, shampoo, and body milk infused with the smell of this unique fruit will lift your spirits in the morning and transform your daily shower into a tropical adventure.
And to keep that exotic smell around all day long, why not some scent with pineapple notes! Fruity, relaxing, and luscious, it’s an ingredient in fragrances for men and women alike, adding an invigorating touch and a fresh twist to compositions.
Eurofragance is on trend
At Eurofragance, we have been working on this trend, and our perfumers have created a delicious collection of tempting fragrances. Our combination of little-known fruit essences with fresh citrus and sweet touches of vanilla and caramel are a successful choice for personal care products. Who wouldn’t want to smell like a tropical holiday all year round?
The experts agree that fruit is good for you, so don’t miss the fruity news we’ll be bringing you in our next post.
There are many types of bad smell, but the one that worries consumers all over the world is the foul smell of tobacco smoke. Whether or not you are a smoker, the smell of tobacco smoke is an enemy that we would all like to do without. Studies show getting rid of the smell of cigarette smoke is a concern shared by consumers on all continents, and proof of this are the thousands of Google searches trying to find the answer to the same question: “How can I get rid of the smell of smoke?” EURO-MC™ fragrances are the answer!
EURO-MC™ is your ally against bad smells
EURO-MC™ is a technology developed by Eurofragance to get rid of specific bad smells. The first challenge: to neutralise the stench of tobacco. What does it do? The idea is to integrate and void the sensory effect of bad-smelling molecules with a fragrance for use as an air freshener. Rather than masking or overwhelming one smell with another, it neutralises the bad smell to create a pleasant one, without being strong or invasive. Mission accomplished!
Five fragrances for banishing the smell of tobacco smoke
Woodland, Wild Bloom, Indigo, Luminous and Tealicious are five fragrances created by Eurofragance with one purpose in mind: to keep rooms smelling pleasant and smoke-free for longer.
- WOODLAND (WOODY HESPERIDIC). A fruity fragrance with woody notes created with essence of grapefruit, sage, cardamom, labdanum, moss, and cedar wood.
- WILD BLOOM (FLORAL ROSE). A floral combination of lime, rose, wild peony, lily of the valley, patchouli, and sandalwood.
- INDIGO (AROMATIC FLORAL). With essence of lavender, Oolong tea, pink pepper, iris, blue cedarwood, and cashmere.
- LUMINOUS (AROMATIC MARINE). A blend of tangerine, lavender, sea salt, water accord, ambergris, and white sandalwood.
- TEALICIOUS (AROMATIC TEA). Contains blood orange, dewy leaves, green tea, waterlilies, driftwood, and musk.
Fresh, sweet, citrus scents… Something for everyone! Rigorous scientific tests have shown that this innovative method gives excellent results. First, we create the bad smell in a controlled and reproducible way in our new olfactory booths, then we spray the booth with one of the fragrances from the collection… et voilà! The intensity of the nasty smell immediately falls, and a mild, harmonious aroma appears.
But that’s not all. There are three more smoke-busting fragrances in development, as well as a new product that will banish disgusting bathroom odours once and for all. These invisible enemies are about to get their marching orders… forever!
There’s a quiet, peaceful revolution sweeping modern perfumery, a noticeable move toward more sophisticated, artistic creations. After years of fruity, sweet, young-style scents and fleeting trends that are here one day, and gone the next, consumers and brands have recovered their love for authenticity, a job well done, a view that perfume is art worthy of conservation and cultivation.
Niche perfumery has been important in awakening this new desire for higher-quality products, with history, more creative and artistic, which is encouraging consumers to select fragrances hampered by fewer commercial constraints, often creative follies that have been highly inspirational and beneficial to the sector.
Fragrance advertising has also had a role, with storytelling now more necessary than ever for connecting with consumers, who want to know the story behind the perfume, its inspiration, the origin of the ingredients.
Raw materials with a designation of origin
In fact, the source of raw materials has become an essential factor. Consumers are interested in how perfumes are orchestrated, their roots, where the components originate and if they are connected to their community: traditional aromatic plants like sage and lavender have crept back into the perfumer’s palette to give a sense of closeness and authenticity. Classic chords like fougère are updated with savoury, mineral and woody notes, giving rise to unique, modern, masculine chords.
White are back to women’s perfumery
This search for authenticity and tradition also explains the rise of white floral notes in women’s perfumery: tuberose, ylang ylang and sambac jasmine, enveloping, classic, feminine notes that languished for years, are back at the forefront of perfumery, this time brighter, modern, and transparent. They are found in major launches like Gucci Bloom and Gabrielle by Chanel. They share the stage with unfamiliar, exotic flowers like tiger orchids, hibiscus, tamarind flower, never previously used in perfumery that now shine as star ingredients that magic us away to faraway landscapes, enveloped in exoticism and mystery.
At the other end of the scale, local ingredients give us a connection to the community: aromatic plants such as lavender or rosemary, and vegetables like rhubarb or carrot, are back because our connection to the land, to something less artificial and more authentic, and to the sense of well-being that create.
Wood and authenticity in men’s perfumers
Men’s fragrances are also searching for authenticity, resulting in perfumes dominated by woody and balsamic notes. Wild and rustic, vetiver and cedar add the woodiness, and blended with the balsamic notes of laudanum and fir, they give natural, robust men’s fragrances with real presence.
Salty, mineral, exquisite aromas are the rising trend that counterbalances all this. Seaside, aquatic chords with sophisticated seaweed, minerals, touches of salt and ambergris, offer elegant, distinguished freshness.
Finally, unisex chords are proliferating in many olfactory compositions. Coffee, a masculine feature, is now a dominant ingredient in women’s perfumes. The line between men’s and women’s fragrances will fade in years to come.
Lastly, other formats are appearing in the market to please the millennials, a generation that dislikes classic formats and expects to find its favourite fragrances in previously unforeseen products. Haute perfumery is available in convenient solid format and in body sprays, ready to apply at any time, and select and niche scents will come in the form of home fragrances, fabric softeners and other daily products to become part of the fragrance storytelling consumers want.
Eurofragance unveils the story behind the new collection presented at Beautyworld Middle East 2018 in Dubai
Have you ever felt the nostalgia of traveling to imaginary lands? That is precisely the feeling that inspired Nomad Tales, our new fragrance collection finally revealed at Beautyworld Middle East 2018. Scents based on precious raw materials that will transport you to fantastic worlds. A collection that was one of the most awaited themes during the 23rd edition of the largest fair of cosmetics and fragrances in the Middle East.
Nomad Tales is truly a unique sensorial experience: Four adventures told by our four exclusive fragrances. Jasmine, oud, cardamom and shamama combined with the mystical forces of the 4 elements of Air, Water, Fire and Earth carry you on a journey to the faraway lands beyond imagination.
Four lands, four elements, four fragrances
Jasmineair: Impulsive and powerful just like air that comes in two forms: a hot sand storm that reshapes the golden sand dunes versus the oxygen that brings life into objects. A timeless and precious fragrance of Soizic Beaucourt.
Aquaoud: An unconventional evocative scent that reinvents the enigmatic oud… A contrasted harmony created by Olaf Larsen.
Cardamon’fire: The scent that burns with the heat of a thousand fires… Tempting and dangerous; passionate and seductive. This raw and carnal fragrance is the work of Belén García.
Shamamia!: The mystic attar captures the essence of the mother-earth; wise, nurturing, sacred and ever-evolving. A multi-faceted fragrance crafted by Julia Rodríguez.
Our perfumers, in collaboration with our excellent creative team, have designed a dreamlike map of distant lands unknown to date. Would you dare to visit them? Be careful, you might decide to stay!