19 09/2018

A fragrance for every age (men)

September 19th, 2018|Consumer trends, Creativity, Eurofragance vitality|

Spontaneity, vitality, reflection... Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection. In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. [...]

24 07/2018

Trends in perfume: unknown citrus fruit

July 24th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality|

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell? The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. [...]

11 07/2018

Tropical sensations: pineapple packs a punch

July 11th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality, Passion|

Pineapples, pineapples, and more pineapples! Summertime is here and pineapples are everywhere. Mobile phone covers with massive pineapples in the centre, dresses in pineapple print fabrics, garlands of pineapple shaped lights.... But this summer’s theme is more than a visual trend. Pineapples are the fruit of the season at the greengrocer’s, and what’s more... we [...]

22 05/2018

Personal Care trends: all you need to know (VI)

May 22nd, 2018|Consumer trends, Eurofragance vitality|

Dark Beauty, a daring message shaking up Beauty The last Personal Care trend that we bring is Dark Beauty, a movement that involves not only one sense but all of them. The concept comes from an anti-conformist spirit and a rebellious desire of getting out of the comfort zone, trying new things… Consumers have developed [...]

11 04/2018

Trends in personal care: all you need to know (V)

April 11th, 2018|Consumer trends, Eurofragance vitality|

Ultracare for delicate skins: Sensilia The skin is undoubtedly one of the best reflections and indicators of our health and, in this regard, comes a new Personal care trend: Sensilia, the answer of manufacturers to sensitive skin. Skin is not only our body’s largest organ, but also the one which is most exposed to external [...]