We are looking back over 2018 with a mixture of nostalgia and excitement. It was a magnificent year for us and our stakeholders. We started the year on a high note, when Laurent Mercier took the helm as our new CEO replacing founder partner Santiago Sabatés. Laurent’s vision materialised in strategic movements which, coupled with the efforts of all our Eurofragancers, took us to success after success. Here is a summary of the main milestones:
Expansion and Optimisation
A year has been long enough to achieve a lot at Eurofragance. We have grown and evolved both inside and out. On the one hand, since April, our Barcelona headquarters have had an improved comprehensive fragrance evaluation area. On the other, we have increased and strengthened our presence in America by acquiring Fragrance Design, an Atlanta based company, and optimising our production plant in Mexico. We are particularly proud of these two achievements.
In addition, our R&D department developed an ambitious research and innovation plan which resulted in two very interesting products: Our Eurocaps™ encapsulated fragrances for fabric conditioners have revolutionised the Home Care sector and the first Euro-MC™ Fragrances line is an innovative technology that neutralises unpleasant smells.
Trade fairs and creative projects
Trade fairs were also crucial in 2018. Our Eurofragancers learned, presented and discovered the latest trends at the industry’s leading events: Esxence, Detex, In Cosmetic Global and we’ll never forget the exciting moments we spent at BeautyWorld Middle East! Our perfumers surprised all our visitors at the presentation of our long-awaited Nomad Tales collection. We poured all our creative talent into this project. But wait! The Nomad Tales journey didn’t stop there, because 2019 will bring us even more new things from those fabulous faraway lands. Take note!
And while we’re on the subject of exciting creative projects, we mustn’t forget “És possible”, the fragrance created to commemorate the 10th anniversary of the Pasqual Maragall Foundation. Our perfumer, Belén García, created this masterpiece with ingredients that represent the values of the organisation in a souvenir perfume.
For all these reasons, we say farewell to 2018 with the satisfaction of having overcome numerous challenges and full of energy to face whatever the New Year may bring. As always, we will continue to announce our news on Facebook, Twitter, LinkedIn and Google +. Follow us and you won’t miss out!
Everyone at Eurofragance would like to wish you a very Happy New Year!
Winter is time for social gatherings: meals with friends, corporate dinners, family reunions… But when the temperatures plunge and the nights draw in early, it’s tempting to snuggle under a nice warm blanket rather than venture out. Never fear! Don’t let the cold affect your social life! Bring it home! And when your guests arrive, delight them with enchanting scents. How? Eurofragance specialises in filling the air with unique moments. If you want your home to smell of winter, select these ingredients and make winter your favourite time of year.
Chocolate. Who doesn’t love savouring a cup of hot chocolate when it’s cold outside? Now is also the time for treats like chocolate nougat and brownies. That’s why we’ve chosen cocoa as a perfect ingredient for giving your house a Christmassy atmosphere. Pure cocoa has woody, almost bitter nuances, often sweetened with touches of vanilla. Our suggestion: Combine the intense bitterness of cocoa with vanilla splashes of tonka bean and add some orange for contrast – a classic combo that never fails to please.
Cinnamon. If chocolate is the king of the season, then cinnamon is the queen. It’s a sweet yet warm and spicy fragrance that can transport anyone to a warm fireside in an instant. The team at Eurofragrance is in love with the versatility of cinnamon, which can either be the prominent note of a fragrance or an interesting addition. In an earlier post, we talked about the spicy trends appearing for the coming season. So pay attention!
Ginger. Another Christmas favourite is ginger, an ingredient with well-known year-round benefits, commonly found in Christmas sweetmeats like gingerbread. Not usually the main ingredient, its acidic, spicy chords really attract attention. Our perfumers use this raw material in two very different types of fragrance: either combined with oriental-type creations with spices like myrrh and cardamom or in clean fragrances with other, rare citrus fruits. If you want a warm, winter atmosphere, we recommend the former.
Pine. Bringing to mind the nostalgic scent of the Christmas tree, this is a must-have in your home during winter. Pine has a heady, natural, fresh, aromatic, unique scent reminiscent of the pure, fresh air of the mountains. The essence of pine needles gives out a fresh, woody smell that evokes Christmas like nothing else.
Cranberry. Last but not least, there’s cranberry. A delicious accompaniment to roast turkey, it is a Christmas standard in the United States, although less frequently in Europe. That’s why in many parts of the world, cranberry means Christmas. The sweet, fruity scent smells even better with sumptuous notes of cocoa and vanilla.
You may have noticed that everything seems to revolve around food at this time of year and Christmas smells are almost all from ingredients we use in the kitchen. Let these scents stimulate your appetite and enjoy the holidays!
We all know that walking into a wonderful-smelling room can immediately change your mood. What’s more, if the fragrance is based on plants’ essential oils, it can also be relaxing and banish stress. But that’s not all! Aromatherapy has been used throughout the centuries by many civilizations for therapeutic purposes, providing relief from a plethora of conditions. Some essences, like lavender and tea tree, have been scientifically proven to have a beneficial effect on health. If you suffer from insomnia, have a cold or need to switch off and unwind, Eurofragance can tell you which aromas are useful for treating the symptoms.
Aromatherapy: scents that improve well-being
Diffusing essential oils such as oregano, ginger and eucalyptus is a safe and minimally invasive method that strengthens the immune system and combating colds and respiratory problems. Other scents such as the lemon, grapefruit or peppermint can give you a shot of energy. In contrast, lavender, we mentioned above, is great for relieving anxiety, muscle problems and stress-related headaches. What’s more, just a couple of drops of this essence is enough to give you a restful night’s sleep. Ready to give it a try? Read on to find out how.
Well-being wherever you are with portable diffusers
Even if you don’t have time to go to a specialist aromatherapy centre, you can still benefit from this aromatherapy in the office, when you’re doing the housework, or at the gym or library. Fortunately, the aromatherapy market has expanded so much during the last two years that creating your own treatment is much simpler. All you need are some essential oils and a diffuser. But be warned! Choosing your diffuser and oils is not as easy as you might think, because you’ll want to try them all.
There are diffusers with different functions, some are programmable and there are even portable versions. You can even carry your diffuser with you in your handbag and create a different ambience according to your mood or your needs.
Some of these devices come built into humidifiers and air purifiers to keep your skin and throat hydrated. Others emit soft light and soothing sounds and come in avant-garde designs that fit perfectly with any type of decoration. But what they all have in common is that they release natural fragrances that make you feel good instantly. Who could ask for more? Take advantage of the enormous range of products and oils to make everywhere you go your favourite place!
What are the scents of positive energy, scientific rigour and humanity? The Pasqual Maragall Foundation is turning ten years old, and our perfumer, Belén García, has created a fragrance based on its principles.
Moments in the past sometimes return in the most unexpected ways. And when they arrive through the sense of smell, a unique sensation is produced. Has it ever happened to you? It’s like returning to your grandparents’ home on vacation through the odour of burnt wood in a fireplace at Christmas. Or going back to your wedding day when you smell the fragrance of the irises that surrounded you at that very special moment. And it is memories related to the senses and emotions that endure the most in the end.
Helping remember memories since 2014
This year, the Pasqual Maragall Foundation is celebrating ten years dedicated to research against Alzheimer’s disease. And, as contributors to the entity since 2014, here at Eurofragance we have joined their celebration by creating a perfume called “És possible.” However, it is not just a regular perfume. It is a fragrance inspired by the entity’s values and principles, also reminding us of the strong bond existing between the sense of smell and memory. That is why it was given the same name as the Foundation’s slogan on its anniversary.
The creation of “És possible” has been a very stimulating creative process. Our creative team, with the perfumer Belén García and FDM Francesca Sideri at the helm, have used the foundation’s values as a point of reference in order to choose the raw materials to make up the fragrance. In addition to this, the techniques used to extract the essences also speak of what the Pasqual Maragall Foundation is all about. Do you want to know what this scent is like? Then keep reading!
What is the scent of “És possible”?
“És possible” smells like the positive energy and optimism that the Foundation uses on an everyday basis to fight against Alzheimer’s. Values masterfully represented by the citric notes of tangerine, pink grapefruit and sweet orange perceived in the composition’s top. To express scientific innovation and creativity, the Eurofragancers team has included equally innovative ingredients and techniques in the fragrance, including CO2 distillation of pink pepper and coffee extract. Then come the white flowers, selected to represent fondness, closeness and the human warmth which Alzheimer’s patients receive from family members and loved ones when they are stricken with this disease. And we could not leave out scientific rigour and social responsibility, flagships of the Pasqual Maragall Foundation. The heartiness and might of vetiver and cedarwood and a touch of amber are the ingredients which tell us about the strength of the work performed by the researchers.
The outcome is a gift to those attending the Foundation’s tenth anniversary gala: a perfume that can be used to create unique memories.
Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what’s on the horizon. Here’s a summary of ingredients and combinations about to be launched in the market. In addition, our team of perfumers, inspired by the latest trends, has created a set of unique, original fragrances in line with these fashions. This first instalment gives an overview of trends for women, from the freshest to the most sensual. Stick with us and discover how your skin will smell!
Women’s Fragrances – from green paradise to the warm chocolate
- Fresh summer fragrances with green and herbal notes are still in vogue. We have observed that well-known brands are using essence of green rose, fig leaves and bitter orange to create chords that add a touch of unique sophistication. Eurofragance has gone further, and joined the green revolution further by using rare ingredients like rhubarb, green tangerine, violet…
- At the same time, fruity combinations that remind us that tropical fruits are in fashion. These lush and warm scents are created with ingredients like mango, tamarind and passion fruit, that transport us to a state of eternal summer. Custard apple, guava and starfruit are part of the same trend but are more daring and mischievous.
- This summer season has also revealed an evolution toward sweeter, headier destinations. Successful scents are a combination of fruity notes and tropical florals like hibiscus, ylang-ylang, the flower of paradise… Do you dare to leave a mark?
- Delicate tones can also be found in floral fragrances, which we have classified into two very different groups. Some flowers, such as peony, magnolia and lily can be used to create fun and spontaneous mixtures with red fruits or essences of exotic woods to become an explosion of feminine delicacy when combined with the light aromas of fruits and flowers. Magic and delicacy in one inhalation!
- Soft, delicate velvety touches are added to transform chypres compositions into a dream of youth and sophistication. Gardenia and frangipani add white floral notes, which, when combined with the character of the patchouli and moss, give us younger, daring chypres perfumes.
- Sensuality is achieved by using deep sensual chords. Currently, we are seeing sandalwood, musk, vanilla and orris blended with sweet fruit and floral touches in fragrances that envelop us in their heady presence. Eurofragance is also using unique chords like toffee and caramel that go straight through the nose to the palate.
- And here’s a surprise… fragrances with nuances of toasted seeds. It is becoming increasingly common to see coffee, pure cocoa, vanilla pods, hazelnut, etc. used to create intense, long-lasting perfumes that envelop bold women in an air of mystery.
Fresh, sweet, sensual, sweeping… Women who make a statement, who know what they want. They want to be remembered and their perfume makes a lasting impression. Which trends do you go for?
Next time, it will be male trends, so don’t miss it!