We are back! Last week we were in Paris to attend In-Cosmetics, the most outstanding international event about cosmetic ingredients. And as in Eurofragance we are experts in fragrances for cosmetic products, we could not miss it!
This year has been special: we have launched True Nomad Senso-Lab Collection, the collection of innovative fragrance applications and the first framed our creative project “Nomad Saga”. And, in addition, we present new trends for the segments of Fine Fragrance and Body Care. Are you ready to discover them?
True Nomad Senso-Lab Collection
If you thought you had seen everything in terms of applying fragrances, nothing could be further from reality. Our trip, inspired by the Nomad Saga project, will explore the creative blending of precious raw materials through extraordinary, inspiring and engaging applications where the True Nomads will treasure moments of beauty on their discovery journeys.
- Solid Perfume: An essential for those on the road who would like to keep perfumed on their adventures! Designed with vetiver as the main element. Its solid format is ideal to carry in your suitcase.
- Roller Pearl: Based on the Labdanum, this roll-on perfume just like a scented tattoo, marks your many adventures on your skin.
- Cushion: This cooling water jelly with rich perfume based in Rose note gives you a beautiful scent anywhere and anytime!
- Oil Perfume: A nourishing and silky oil whose core ingredient is Tonka Bean, with an ultimate second skin finish that illuminates your skin.
Trends in Fine Fragrance and Body Care
Eurofragance also presented in In-Cosmetics fair the latest creations of our expert perfumers. As for the Fine Fragrance segment, we announced 4 collections inspired in the latest trends: In Drinker Collection, concoctions and cocktails made their way into high-end perfumery. With White Magic Collection, White florals move from sunny territories toward sweet, oriental, balsamic lands. The Ethereal World Collection, Airy, delicate, magical, feminine floral scents make a stand as Peony leads the way. And in I wanna spice you up Collection, sexy fresh spices give a vibrant, different and young touch to the compositions.
In general, trends are moving toward lighter compositions and reinterpretations of classics, where some of the fragrances enter a new market by transcending the restrictions of masculine and feminine perfumery. In addition, the rise of millennials promotes the reinvention of classics and the increasing demand for lighter compositions. We see floral notes combined with oriental touches or spicy and youthful creations at the same time. Did you expect that?
In the Body Care segment as in other aspects of life, consumers seek more than ever products with natural ingredients and appearance. For this reason, at Eurofragance we propose the Back to the Roots, a collection of fragrances with botanical ingredients present in nature. There is also room for those daring people; for them, we bring new scents for applications such as Micellar Water, our scent smell fresh, musky and watery flowers. And for the most sentimental, our perfumers present Enhancing Emotions, fragrances that enrich emotions through their floral, tropical and fruity notes combined with citrus and sweet notes like vanilla applied to sensory textures.
But this has only just begun. We continue with the season of fairs and next week you can find us where “you must be” BeautyWorld Middle East, Dubai. We will keep you posted in our social networks and, soon, in a new blog post. Stay tuned!
In an earlier post, we told you all about our Nomad Saga project and in today’s article, we would like to share some secrets about Shamama, the first raw ingredient in our little Nomad Box.
Shamama is the star ingredient of Eurofragrance’s first quarter, the first jewel in our Nomad Box and a perfumery treasure that hails from the exotic city of Kannauj (India).
What makes it so special?
Shamama is a unique essential oil and the result of a unique combination of raw materials, with a formula that is still a closely guarded secret today. Unlike other distilled essential oils, Shamama is created manually by real artisans.
The nomad journey to Shamama
As you already know, Eurofragance has a nomadic, adventurous spirit that inspires us to travel the globe. And while we are travelling, we discover new places where there are exceptional materials that stimulate us to create our fragrances.
In this case, we had already heard about Shamama as a perfumistic ingredient, but when we travelled to the city of Kannauj to learn more about the mysterious Shamama, we realised that this was more than just a simple ingredient.
It is a magical elixir and, best of all, its formula, which has been passed down through the generations, is still a closely guarded secret. Nobody, except for those who make it, know the recipe.
Each Shamama is made up of at least 45 raw ingredients and there are as many Shamamas as there are blends. Incredible, don’t you think? All the creators have their own recipes and they concoct their Shamamas based on ancestral traditions and techniques. A legacy that has been kept intact over the years.
Aromas that transport us to another era
The scent of Shamama is like the scent of India. It takes us to the essence of this country, its landscapes and colours. So, how is this essential oil made?
During the Shamama manufacturing process, foam, grass and mitti (ceramic clay) are distilled in large quantities for a total of 20 days, enriching the essential oil every step of the way. Finally, the oil is mixed with an infusion of cardamom, saffron and cinnamon, and with essential oils of rose, kewra and oud. This adds the final touch that makes it unique.
Shamama is part of the DNA of Eurofragance, which is why it has become the first star of our Nomad Box. Our sense of adventure has led us to discover new lands, cultures, raw materials and new work techniques so that we can present Shamama as one of the many essential oils that form part of our history. Discover more on our new Nomad Saga website!
But this is only the beginning. Every quarter we’ll reveal a new raw material and explain its history and tradition. Don’t miss the excitement!
Today’s post is a particularly exciting one for us. At long last, we are launching NOMAD SAGA, a creative project that takes us back to our roots, and which embodies our company’s personality and the people who make it what it is.
Our nomadic wanderings began decades ago when Santiago Sabatés first set foot in the lands of the Orient. We have been travelling ever since, discovering and absorbing new cultures, raw materials and ways of working. Nomad Saga encompasses all the experiences, anecdotes and stories we will share with our followers.
To ensure that you never miss a thing, we’ve designed the Nomad Saga website, a place where you can travel with us, share our stories and learn about the creations we make with the world’s most extraordinary raw ingredients.
Nomad Experience. Travel with us.
Nomad Experience is the record of our travels: trade fairs, congresses… Places where we can meet and where you can join us on our exciting journey through the world of fragrance. A trip that started last year at the BeautyWorld Middle East 2018 trade fair where we debuted our long-awaited Nomad Tales collection, details of which we shared in an earlier post. Four fragrances based on four raw materials that represent far-flung and imaginary climes. A unique, powerful experience for the senses, worthy of the nomadic legacy we are continuing.
And if Nomad Tales was a delightful surprise, wait until you see what we have in store this season.
Nomad Box. Treasures of perfumery in a unique box.
Eurofragance has always sought out and used extraordinary raw materials in its creations. According to our CEO, Laurent Mercier, there’s no better way of showing our skills as a company than sharing them. This we have done by creating a beautiful box containing fascinating elements from our perfumer’s palette, a fragrance created with this raw material and a guide to its history, culture and the people responsible for it.
Our first jewel is Shamama. A traditional essential oil originating in the city of Kannauj, in India, for which we have special affection at Eurofragance. And just like Eurofragance’s creations, it is always unique. The creators of this magical combination of raw ingredients have kept the formula a secret, converting this oil into almost a work of art.
Would you like to learn more about this extraordinary material? Keep an eye on our social networks. Little by little, we will tell you what our Nomad discovered about Shamama while travelling through these exotic lands.
Nomad Farm. Creative Workshop.
Finally, Nomad Saga also includes Nomad Farm. Eurofragance offers creative workshops based on the Nomad Saga theme. Get ready for an interactive journey where you will discover new ingredients, unique applications and trends.
Happy International Women’s Day! As every year, in the Eurofragance blog, we like to dedicate an article to our women. As they represent almost half of the workforce. Two years ago, we explained what steps we have taken in Eurofragance to enhance gender equality. And last year we interviewed the women who lead the creative centres of Singapore, Dubai and Barcelona.
In this 2019 we want to focus on our perfumers, the professionals who design and create the fragrances that will later be applied to Perfumery, Home and Personal Care products. And, as Julia Rodriguez says, “although the perfume industry has been focused to a greater extent on the female audience, the creative part has traditionally been dominated by men. Therefore, being a perfumer woman is a challenge to demonstrate that we are equally creative and we also have a closer vision to the final consumer. It is a challenge towards equality.”
Meet the “noses” of Eurofragance
Julia Rodriguez‘s dream was not to be a perfumer, but smells fascinated her and she was always attracted to this world. And it was through a master’s degree about fragrances and flavours that she finally jumps into the fragrance world. Being a perfumer means for Julia to reinvent classic themes through unique compositions to move us to the past with her scent. And what are the protagonists of their work? The Turkish rose, the jasmine sambac and the orris are his favourite raw materials, but since she works in Eurofragance and the Middle East market, the oud cannot be missing in her creations.
Belén García, however, has always wanted to be a perfumer. As a child, she enjoyed the smell of the sea, the flowers and the fragrance of her second home in Tarragona. That is why she always tries to work with natural, authentic and earth-related materials such as iris and vetiver. But, as happened to Julia Rodriguez, the oud has also conquered her by the oriental influence of Eurofragance. And now it is always present in her work!
Creating a perfume is for Natacha Jerome as telling a story, but instead of words with smells. And each story has to be unique: get a different fragrance that people like through the balance of opposite smells. Her favourite raw material, like Belén, is the iris because, for her, it is an incredible ingredient, beautiful with a unique smell.
For Soizic Beaucourt inspiration can come from music, from food, from a trip. But what is really interesting for her is to be able to translate this inspiration into reality. And find solutions to create a note that is both pleasant to the nose and suitable for the use that is going to give.
Angeline Poubeau decided to be a perfumer when she smelled the rose essential oil for the first time and it is now a must in her works. Her favourite ingredient may seem simple but that is very complex because of the many aspects it has to play with it.
Isabel Gil sees her profession as the best way to be in touch with her most emotional part and transform it into something tangible. “When you get a good job, the feeling of satisfaction is insurmountable.” But the challenge for Isabel is to work with specialized segments that require specific techniques such as Home and Air Care. And for this purpose, she is usually inspired by travelling and different cultures. This is how she met the frankincense, a mystical and multifaceted raw material, which she loves to combine with cardamom, a spice that brings spark and effervescence.
Our perfumer Celine Guivarc’h remembers her beginnings in the world of fragrances when she started to smell food before eating. That’s when her father encouraged her to be a perfumer. And that’s what she likes to do, get up in the morning knowing that she will live a dream the rest of the day.
Our perfumers are all great professionals with different origins and specialties. And that is reflected in her creations, which convey their characteristic personality. If you want to know a little more about these creative women and the rest of our perfumers, enter our playlist #Meetourperfumers on our YouTube channel, and follow us to not miss what is to come.
It’s a fact! Smells are intrinsically linked to a culture. It has been proven that tradition, gastronomy, climate, etc. influence the way we perceive and interpret smells. The smell of lavender, typical of Provence, does not have the same connotations for a French person as it does to people from Turkey, who are more accustomed to the piquant smell of spices. At Eurofragance we understand these differences and create fragrances designed to delight different target audiences.
Although our fragrances are found in more than 60 countries, our deep understanding of raw materials and consumer preferences in the Middle East and the Gulf area has made us a leading company in this market.
Oriental perfumery palette
How do the oriental and western palettes differ? Truth be told, there is a growing trend to use exotic raw ingredients in perfumes all over the world. One example of this is the famous sandalwood, which shows up in extremely refined fragrances, adding its characteristic woody, creamy, velvety nuances. With a gently warm, floral side, it is used as an ingredient in fine perfumery and cosmetics around the world.
However, there are some ingredients that appeal far more in the oriental market. One of these is oudh, one of our favourite raw materials, and the star ingredient in our Nomad Tales collection. Also known as black gold by perfumers, oudh is an extremely expensive raw material used only in the perfumery industry. This essence is produced when the Aquilaria trees, known as Agar, become infected by fungus. This ‘natural accident’ occurs when wounds appear in the tree bark, and the tree produces a dense, dark and fragrant resin that, once extracted, has a unique smell: powerful, woody, smoky and animal. This resin has been burnt in the Persian Gulf for hundreds of years as a way of welcoming guests. If you like fresh, fruity and floral fragrances, then oudh is not for you. Nevertheless, it is turning up more and more frequent in the Western World. You may have smelt a perfume that contains oudh, albeit in tiny doses.
We also use spicy scents like saffron and cardamom essential oil to give fragrances a more oriental appeal. And while we are on the subject of combining raw ingredients, we must mention shamama attar -another of the stars of Nomad Tales-, a mixture of wild flowers, aromatic plants, spices and wood, which is distilled in sandalwood. Each producer changes the proportion of the ingredients, which is sometimes a family secret.
At Eurofragance we understand raw ingredients and our expertise in the Gulf area enables us to create fragrances tailored to all segments and products. In other words, we use global resources to meet local needs.