Did you know that Asia is one of the best places to buy male grooming products?
Asia has always been an exotic market from a European point of view. Differences between Europe and Asia are multiple; culture, food, weather and traditions are all very unique. This diversity makes Asia a key area for Eurofragance to explore and understand following our vision to be a global leader in perfumery.
Our presence in Asia is not new. Starting in 1996, the company began exporting its products to Hong Kong and Thailand. Next, in 2012, a representative office was set up in Singapore in order to strength the presence of the company in Asia´s East and South-East Asian markets. Finally, in 2016, a major investment was made in a full service Creative Centre in the downtown Biopolis hub. This year, 2017, will also see the official opening of a new fragrance factory in Singapore (Rapido Production Plant). This facility will be a key part of the company’s global production footprint.
We are enchanted by the diversity of perfumery market in Asia. It is a huge opportunity market not only in home care fragrances, but also fine fragrances, personal care and not to forget men grooming products!
So why do Asian men like grooming products? It all started in Japan and Korea many years ago when men started to get interested in taking better care of their skin and looking younger. However the category really took off when these products were showcased in Korean dramas/soap operas. As Asia is mad about these shows, the sales exploded and now their popularity is so high that you can find them beyond select retail in supermarkets and chemists!
Our team in Asia does not only work on male grooming products though. We are also very busy on projects in many different segments, designing fragrances for detergents, air-fresheners, soaps, shower gels, fabric softeners, shampoos, baby powder, and hand dish wash, to name just a few.
Asia is probably the most diverse of the planet’s continents. Every Asian country is different, whether you look at food, culture, history, or climate. This diversity creates a unique challenge for us, but one that is also a huge opportunity, one we are proud of taking up. There is never a dull moment in Asia!
In some countries olfactive preference is split by ethnicity, in others by climate and food preferences. For example, in China, preferences vary depending on the area: Southern China prefers citrus notes while in North China it’s more about the florals.
So how do we keep up with all this you may be wondering? Well it’s all down to our having an amazing local team whose strong experience gives us the right insights into the tastes of the Asian market. All this backed up by the state of the art facilities we have in the region with our new Creative Centre and the Rapido Production Plant.
Perfumery is an art that requires talent, passion and creativity to touch people. At Eurofragance we are Capturing Sensations all over the world because we love fragrances and we love diversity. Do you?