17 10/2018

Trends in perfumery 2018/2019 (Vol.2)

October 17th, 2018|Consumer trends|

Time really does fly! We are already in the final stretch of 2018, which seems to us like a good time to take stock and get ready for what 2019 has in store. Which were this year’s main trends in the world of perfume? Which were the most successful ingredients this year? And, most excitingly, [...]

9 10/2018

Trends in perfumery 2018/2019 (Vol.1)

October 9th, 2018|Consumer trends, Eurofragance vitality|

Do you know what’s in this season? Like clothes and accessories, perfumery also has trends, and fashionable smells mimic the creations launched by big perfume houses. Eurofragance has set about studying what has been popular in 2018 and what's on the horizon. Here’s a summary of ingredients and combinations about to be launched in the [...]

19 09/2018

A fragrance for every age (men)

September 19th, 2018|Consumer trends, Creativity, Eurofragance vitality|

Spontaneity, vitality, reflection... Each stage of life of a person is accompanied by an attitude and the right fragrance can represent it to perfection. In an earlier post, we talked about perfumery ingredients that best represent a woman’s age. To finish the topic, today we’ll look at the most appropriate notes for a masculine audience. [...]

26 07/2018

A fragrance for every age (women)

July 26th, 2018|Creativity, Eurofragance vitality|

The fragrance we use reveals a lot about us... Including the age! So, watch out! Some fragrances are ageing, and some make us seem younger. So how to make choosing easier? Deciding how to smell can be a difficult process. Too sweet or too daring, sensual, fresh... Just like your clothes, you want to send [...]

24 07/2018

Trends in perfume: unknown citrus fruit

July 24th, 2018|Consumer trends, Creations, Creativity, Eurofragance vitality|

Close your eyes for a moment, and imagine you are in a villa on the Mediterranean coast. What can you smell? The other day we talked about tropical sensations and mentioned how pineapple has become omnipresent. Today, we’d like to touch on another natural trend that is back with a vengeance this year: citrus fruit. [...]